Program Overview

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MS Sports Product Management

The MS Sports Product Management program is offered by the Lundquist College of Business at the University of Oregon.

Program Overview

The program is designed to provide students with the knowledge and skills necessary to succeed in the sports product industry. The curriculum includes courses in sports product management, marketing, finance, and operations.

Faculty and Research

The program is led by a team of experienced faculty members, including:

• Jennifer Nolfi, Director, Sports Product Management Program
• John Eberle, Academic Director, Sports Product Management Program
• Charlie Bame-Aldred, Professor of Practice
• Jinky Panganiban, Professor of Practice
• Nathan Lillegard, Associate Teaching Professor of Management
• Krista Martenson, Associate Teaching Professor of Sports Product Management
• Greg Leedy, Assistant Teaching Professor of Sports Product Management
• Jason Babkes, Pro Tem Instructor
• Elizabeth Brock-Jones, Pro Tem Instructor
• Ian Durkee, Pro Tem Instructor
• Eric Goldner, Pro Tem Instructor
• Greg Hoffman, Pro Tem Instructor
• Stephen Holmberg, Pro Tem Instructor
• Lindsey Holts, Pro Tem Instructor
• Dave Kelley, Pro Tem Instructor
• Brett Kirby, Pro Tem Instructor
• Jimmy Mouton, Pro Tem Instructor
• John Notar, Pro Tem Instructor
• Rafael Ortega, Pro Tem Instructor
• Chris Sataua, Pro Tem Instructor

Research Areas

The program focuses on research in sports product management, including topics such as:

• Sports product development
• Marketing and branding
• Finance and operations
• Sustainability and social responsibility

Program Structure

The program includes a range of courses and activities, including:

• Core courses in sports product management
• Elective courses in marketing, finance, and operations
• Research projects and thesis
• Industry connections and networking opportunities

Career Opportunities

Graduates of the program can pursue careers in the sports product industry, including:

• Product management
• Marketing and branding
• Finance and operations
• Sustainability and social responsibility

University Information

The University of Oregon is located in Eugene, OR, with a additional campus in Portland, OR. The Lundquist College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).