Program Overview

University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in fields such as advertising, journalism, media studies, and public relations.

Undergraduate Programs

• Advertising
• Journalism
• Media Studies
• Public Relations

Graduate Programs

• Advertising and Brand Responsibility Master's Program
  • This program focuses on the development of ethically grounded and transferable skills in advertising and brand responsibility.
  • Graduates of this program have gone on to work in top agencies and brands, including Google and Starbucks.
• Communication and Media Studies Master's Program
• Communication and Media Studies PhD Program
• Immersive Media Communication Master's Program
• Multimedia Storytelling Master's Program
• Strategic Communication Master's Program

Program Details

Advertising and Brand Responsibility Master's Program

This program is designed to prepare students for careers in advertising and brand responsibility. The curriculum focuses on the development of skills in areas such as creative strategy, brand management, and social responsibility.

Faculty and Research

The School of Journalism and Communication has a faculty of experienced professionals and scholars who are actively engaged in research and industry practice. Research areas include advertising, journalism, media studies, and public relations.

Alumni Profiles

The School of Journalism and Communication has a strong network of alumni who have gone on to successful careers in their fields. Alumni profiles include:

• Travis Kim, who has worked with brands to make a positive impact on society
• Nicole Lee, who landed her dream job at an international advertising agency
• Minyon Moore, who launched her own clothing brand after completing the Advertising and Brand Responsibility Master's program
• Sabrina Ionescu, who has harnessed her master's degree in advertising and brand responsibility to build her personal brand

Program Directors and Staff

• Troy Elias, Associate Professor and Program Director of the Advertising and Brand Responsibility Master's Program
• Lily Hu, Graduate Recruiter and Advisor