Program Overview

Masterclass Innovatiemanagement voor het MKB

The Masterclass Innovatiemanagement voor het MKB is a comprehensive program designed for small and medium-sized businesses (SMBs) to enhance their innovation management capabilities.

Program Overview

The program focuses on the practical application of innovation management, enabling participants to develop a thorough understanding of the innovation process, from idea generation to successful product implementation.

• The program covers various aspects of innovation, including technology, business, organization, and management.
• Participants learn how to organize and manage the innovation process, collaborate with partners, and develop an innovation strategy tailored to their business needs.

Program Details

The Masterclass Innovatiemanagement voor het MKB is a 5-day, part-time program, conducted entirely in Dutch.

• The program fee is 3,950.
• Upon completion, participants receive a certificate.

Key Topics

The program covers a range of topics, including:

• Open innovation as a philosophy
• Types of innovations
• Defining innovation space
• Innovation portfolio and project management
• Innovation strategy
• Intellectual property rights
• Customer value analysis

Target Audience

The Masterclass Innovatiemanagement voor het MKB is designed for professionals working in SMBs who are involved in innovation or business development.

• The program is suitable for individuals with a higher professional education (HBO+) or academic background.
• Participants should have a practical approach to learning and be interested in applying theoretical knowledge to real-world business cases.

Program Outcomes

Upon completing the Masterclass Innovatiemanagement voor het MKB, participants will be able to:

• Identify innovation opportunities and assess their implications for the business in the short and long term.
• Integrate innovation into other business units to elevate the company's innovation capabilities.
• Manage open innovation processes with partners within and outside the supply chain.
• Develop an innovation strategy that aligns with the company's competencies and goals.

Partnership

The Masterclass Innovatiemanagement voor het MKB is a collaboration between the University of Twente and Novel-T, a partner that helps new businesses emerge and existing ones innovate by providing access to knowledge, talent, capital, and a network of market leaders.