Program Overview

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Master's Program in Communication Science

The Master's program in Communication Science is an internationally oriented program, entirely taught in English. Students can start in September or February and can choose their own courses or decide to follow one of the three tracks:

• Social marketing and behavioural change
• Strategic organisational communication
• Society, media and technology

After completing this study, students can pursue a career in social media marketing or digital advertising by developing content strategies for behaviour change as a strategic communicator. Alternatively, they can start a career in public relations, corporate communications, or crisis communication management. They can also advise organisations and the public on how to deal with polarisation and fake news.

Study Programme

The study programme consists of mandatory and elective courses. The mandatory courses are:

• Societal Challenges (10 EC)
• Critical reflections on Communication science (5 EC)
• Research proposal (5 EC)
• Master thesis COM (20 EC)

The elective courses include:

• Visual communication and corporate branding (5 EC)
• The public discourse (5 EC)
• Data-driven design for strategic communication (5 EC)
• Positive organizing and leadership (5 EC)
• The post-truth society (5 EC)
• Social change dilemmas (5 EC)
• Behaviour and technology (5 EC)
• Consumer psychology, marketing, behaviour change (5 EC)
• The future of work (5 EC)
• Digital life unpacked (5 EC)

Double Degree Study Programme in Digital Marketing

The Double Degree Master's in Digital Marketing (90 EC) prepares students to navigate the evolving marketing landscape. The programme focuses on both business and communication aspects of digital marketing, offering insight into current practices and emerging trends.

Completing the double degree programme will result in two Master degrees:

• Master of Science in Communication Science (UT)
• Master of Science in Business Administration (UT)

Study Programme September Intake

The study programme for the September intake consists of three semesters. The mandatory courses for the first semester are:

• Critical Reflections on COM (5 EC)
• Entrepreneurial leadership & Responsible design (5 EC)
• Data Science (5 EC)
• Business valuation & Corporate Governance (5 EC)

The elective courses for the first semester include:

• Data-driven design for strategic communication (5 EC)
• The post-truth society (5 EC)
• Supply Chain Management and Innovation (5 EC)

The mandatory courses for the second semester are:

• Societal Challenges (10 EC)
• Advanced topics in digital marketing (5 EC)
• Qualitative research & Business skills (2.5 EC)
• Quantitative & Design methods in business research (2.5 EC)

The elective courses for the second semester include:

• Global strategy and business development (5 EC)
• Social change dilemmas (5 EC)
• Behaviour and technology (5 EC)
• Consumer psychology, marketing, and behavioural change (5 EC)
• The future of work (5 EC)
• Digital life unpacked (5 EC)

The mandatory courses for the third semester are:

• MSc Thesis Research Proposal (10 EC)
• MSc Thesis Research Project (15 EC)

The elective courses for the third semester include:

• Smart Industry (5 EC)
• Business-to-business marketing (5 EC)
• Visual communication and corporate branding (5 EC)

Study Programme February Intake

The study programme for the February intake also consists of three semesters. The mandatory courses for the first semester are:

• Critical Reflections on COM (5 EC)
• Advanced topics in digital marketing (5 EC)
• Data Science (5 EC)
• Qualitative research & Business skills (2.5 EC)
• Quantitative & Design methods in business research (2.5 EC)

The elective courses for the first semester include:

• Consumer psychology, marketing, and behaviour change (5 EC)
• The future of work (5 EC)
• Digital life unpacked (5 EC)

The mandatory courses for the second semester are:

• Societal Challenges (10 EC)
• Entrepreneurial leadership & Responsible design (5 EC)
• Business valuation & Corporate governance (5 EC)

The elective courses for the second semester include:

• Smart industry (5 EC)
• Business-to-business marketing (5 EC)
• Visual communication and corporate branding (5 EC)
• Data-driven design for strategic communication (5 EC)
• The post-truth society (5 EC)
• Supply Chain management and Innovation (5 EC)

The mandatory courses for the third semester are:

• MSc Thesis Research Proposal (10 EC)
• MSc Thesis Research Project (15 EC)

The elective courses for the third semester include:

• Global strategy and business development (5 EC)
• Social change dilemmas (5 EC)
• Behaviour and technology (5 EC)

Double Degree Study Programme in Policy, Governance and Communication

The Double Degree Master's in Policy, Governance and Communication combines policy, governance, and communication. Students learn how to deal with issues like crisis management, global policy, and trust in government. During the programme, they explore how democracy and media are changing and how these two influence each other. They gain practical tools to create strong policies and communication strategies.

Completing the double degree programme will result in two Master degrees:

• Master of Science in Communication Science (UT)
• Master of Science in Public Administration (UT)

Study Programme September Intake

The study programme for the September intake consists of three semesters. The mandatory courses for the first semester are:

• Critical reflections on Communication Science (5 EC)
• Crisis management in technological domains (5 EC)
• Policy-making for complex systems (5 EC)
• Global Public Policy (5 EC)

The elective courses for the first semester include:

• The post-truth society (5 EC)
• Positive organizing and leadership (5 EC)
• Data-driven design for strategic communication (5 EC)
• UT-Elective to be approved by COM/PA study advisor (5 EC)

The mandatory courses for the second semester are:

• Societal Challenges (10 EC)
• Public governance and policy networks (5 EC)
• Public governance and legitimacy (5 EC)
• Academic research (5 EC)

The elective courses for the second semester include:

• Digital life unpacked (5 EC)
• The future of work (5 EC)

The mandatory courses for the third semester are:

• The public discourse (5 EC)
• MSc Thesis COM/PA (25 EC)

Study Programme February Intake

The study programme for the February intake also consists of three semesters. The mandatory courses for the first semester are:

• Critical reflections on Communication Science (5 EC)
• Public governance and legitimacy (5 EC)
• Public governance and policy networks (5 EC)
• The future of work (5 EC)
• Digital life unpacked (5 EC)

The elective courses for the first semester include:

• UT-Elective (to be approved by COM/PA study advisor) (5 EC)

The mandatory courses for the second semester are:

• Societal Challenges (10 EC)
• Crisis management in technological domains (5 EC)
• Policy-making for complex systems (5 EC)
• Global Public Policy (5 EC)
• Academic research (5 EC)

The mandatory courses for the third semester are:

• Behaviour and Technology (5 EC)
• MSc Thesis COM/PA (25 EC)