Program Overview

Program Overview

The program "Auf den Punkt Inhalte zielgruppengerecht kommunizieren mit der Pyramide" is designed for employees who need to present to different target groups and require tools for clear structuring and visualization of content.

Target Audience

The target audience for this program includes employees who need to communicate effectively with various stakeholders.

Course Format

The course is a 2-day in-person seminar.

Course Details

• Instructors: Johannes Kochs & Team
• Duration: 2 days
• Dates: 21.04. - 22.04.2026 | 27.10. - 28.10.2026

Description

This program focuses on teaching participants how to communicate important content effectively to their target audience, using techniques such as pyramidal communication to convey messages concisely.

Objective

The objective of the program is to enable participants to communicate more effectively at all levels, by formulating precise messages, defining their own goals, understanding the perspective of their target audience, and structuring content logically.

Content

The program covers the following topics:

• Formulating precise messages
• Defining one's own goals
• Understanding and adopting the perspective of the target audience
• Using the SKFK method to identify core messages
• Structuring content with logical groups
• Addressing objections and skepticism with logical chains
• Telling a clear story with a storyline

Participation Fees

• Internal Participants: No fee applies for Charitť employees.
• External Participants: 390.00

Location

The program is hosted by the Charitť Fortbildungsakademie, located at Charitť Campus Virchow-Klinikum, Oudenarder Str. 16, 13347 Berlin.