Program Overview

Introduction to the MBA Business Analytics Program

The MBA Business Analytics program is designed to help professionals transform their organizations and create a culture based on data-driven decision making. This innovative master's program combines strategy in business management with advanced tools for business analytics, providing a holistic understanding of the impact of data on business operations.

Program Overview

• Duration: 11 months
• Modality: Presential
• Price: 9,400
• Type: Executive
• Language of instruction: Spanish

Presentation

The program is led by Vicenç Fernández Alarcón, Director of the MBA in Business Analytics, and Eva Gallardo Gallardo, Professor at the Universitat Politčcnica de Catalunya (UPC). The program aims to provide professionals with the skills to manage and analyze large amounts of business data, transform and communicate technical information effectively, and make strategic decisions based on data analysis.

Objectives

• Manage and analyze large amounts of business data
• Transform and communicate technical information effectively
• Make strategic decisions based on data analysis
• Define and execute a business strategy based on data
• Create a data-driven organizational culture

Target Audience

The program is designed for professionals from any sector with a technical profile and management experience who want to expand their knowledge and skills in business management using business analytics.

Methodology

The program's teaching methodology includes:

• Participatory master classes
• Practical sessions in the classroom
• Resolution of exercises
• Case studies
• Active learning based on problems (ABP)
• Tutoring
• Synchronous forums

Evaluation Criteria

• Attendance (minimum 80% required)
• Degree of participation
• Preparation of papers
• Realization and presentation of the final project

Faculty

The faculty includes academics and professionals with expertise in business analytics, management, and technology, ensuring a comprehensive and practical education.

Collaborating Entities

The program collaborates with various entities to provide a rich and diverse learning experience.

Professional Outcomes

Graduates can pursue careers in:

• Strategic consulting
• Business management
• Project management
• Entrepreneurship

News

The program is featured in news articles highlighting the importance of business analytics in today's competitive market.

Conditions of Enrollment

The conditions of enrollment, including payment terms, cancellation policies, and requirements for obtaining the title or certificate, are outlined in the program's regulations.

Conclusion

The MBA Business Analytics program at the Universitat Politčcnica de Catalunya offers a unique opportunity for professionals to develop the skills and knowledge needed to succeed in today's data-driven business environment. With its comprehensive curriculum, experienced faculty, and collaborative approach, this program is an excellent choice for those looking to advance their careers in business analytics.