Viability of Innovative Business Projects
Program Overview
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Course Details: Viability of Innovative Business Projects
Overview
The course aims to promote the entrepreneurial spirit of the participants while establishing the process for developing a business plan that goes around an innovative business idea.
Credits and Type
- Credits: 4.5
- Type: Compulsory
Requirements
- This subject must be enrolled at the same time as: FPEI-MEI
Department
- OE
Objectives
- Understand and appreciate the role of the entrepreneur in modern society
- Being able to analyze the external situation to determine business innovative ideas
- Around an innovative project, being able to build a reasonable business plan
- Building a solid and convincing speech about a business idea and a business plan
Contents
- Introduction to the course and key aspects of business
- The entrepreneur's role in society, characteristics and profile
- Innovation and benchmarking Axis 1) Identification of long-term in the market
- Innovation and benchmarking axis 2) Technological evolution as a source of ideas. Technology applied to industry.
- Axis of innovation and benchmarking 3) ethical business models as a source of innovation and ideas
- From the idea to the company. Contents of the business plan. Market research.
- Competitive advantages. SWOT Analysis
- Marketing plan: strategic marketing, distribution and product
- Marketing plan: price and promotion strategies
- The human team in a small innovative company
- Different kind of societies. Fiscal basics for entrepreneurs
- Need of resources. Building the balance sheet at the beginning of the company
- Building a forecasted P&L for the first two years. Cash-Flow
Activities
- Introduction to the course. Key aspects of the business and the entrepreneur
- Working on the different innovation axes
- Shaping the business idea
- Marketing plan
- Human team and formal issues
- Balance sheet and P&L statement
- Presenting the marketing plan and the business model
Teaching Methodology
During the lectures, classes will be complemented, depending on the subject, with previous examples of development that enable students to gain practical ideas for the work to be done in the project sessions. Case studies will also form a fundamental part of this block.
Evaluation Methodology
The assessment is based on student presentations and the defence of the business plan in front of a jury comprising course faculty members and - optionally - another member of the teaching staff or guest professional.
Bibliography
- Entrepreneurship - Hisrich, R.D.; Peters, M.P.; Shepherd, D.A, McGraw-Hill, 2024.
- Empresa 3.0: políticas y valores corporativos en una cultura empresarial sostenible - Eguiguren, M.; Barroso, E, Pirámide, 2011.
- Emprendiendo: el arte de crear empresas y sus artistas - Nueno, P, Deusto, 1999.
Previous Capacities
Having some previous experience in business administration or having previously completed subjects such as VPE (Viability of Business Projects) while studying Computer Engineering is desirable. Reading a certain level in English is also desirable.
