Program Overview

Professional Academy Diploma in Digital Marketing

The Professional Academy Diploma in Digital Marketing is a comprehensive course designed to provide students with the key skills to build digital marketing strategies from scratch. This course covers the use of channels such as social media, paid search, organic reach, and PR, while developing skills in content creation, content distribution, engagement, optimization, using video, and email marketing.

Course Overview

This course is suitable for individuals with an interest in digital marketing and the desire to succeed. It is designed for business owners, entrepreneurs, digital marketing professionals, recent graduates, and business professionals seeking a career change or promotion.

Course Modules

The course consists of 12 modules:

1. Introduction to Digital Marketing: Learn about the core principles and concepts of marketing, digital marketing, and key channels on the market.
2. Building a Digital Marketing Strategy: Create a real-world digital marketing strategy, understand how it is documented, and how it is used.
3. Customer Experience - Your Brand & Website: Learn about establishing a brand presence and controlling it as far as possible.
4. Search Engine Optimisation (SEO): Learn how to get found online, the primary objective of every strategy.
5. Paid Search with Google: Discover how to drive traffic and revenues using paid campaigns on Google Ads.
6. Email Marketing, Automation and CRM: Email marketing is still one of the most valuable marketing tactics.
7. Social Media - Organic Community Building: Learn about the current social platforms and how to build campaigns and genuine communities online.
8. Paid Social Media - Driving Results in Social: Reach new and existing audiences with paid marketing campaigns.
9. Video - TikTok, YouTube and Stories: Leverage the modern appetite for video with advertising campaigns across multiple channels.
10. Content Creation - Copywriting, Photography & Podcasting: Tactical workshop explaining best practice in the areas of copywriting, photography, and podcasting.
11. Measurement and Analytics: Data is critical to any modern business.
12. Case Study - Work Through a Real Brief Together: A hands-on recap of all aspects of the course through a practical session.

Study Options

All formats cover the same course content, and students have the option to choose from:

• Live Online: Live online learning with industry-expert lecturers.
• On Campus: In-person learning with industry-expert lecturers on the UCD Belfield Campus.
• On Demand: 100% self-paced learning, with optional live tutorial sessions.

Career Benefits

Digital marketers work in all kinds of sectors, in companies of every size and type. This course will provide students with the tools and insights needed to kickstart their digital career.

Assessment

The course is assessed through a practical project where students create a credible marketing campaign addressing specific challenges and circumstances.

Diploma

Upon completion, students will receive a Professional Academy Diploma, which will be issued electronically on a secure platform.

Payment Options

Students can secure their spot on most courses with a low 30% deposit, with the remaining balance paid in two equal installments.

Student Experience

Student care is a high priority, with a dedicated Student Services team available to support students throughout their time on the course.

Additional Resources

Students will have access to the EBSCO Online Library, with thousands of books, journal articles, and other reliable academic and commercial texts.