Program Overview

Master in Marketing

The Master in Marketing aims to train competent specialists capable of developing marketing decisions in business organizations, related to market research, distribution channels, e-commerce, branding, and promotion and communication, as well as the skills necessary for understanding the market and consumers.

Objectives

The general objective is to develop the competencies and skills required for the professional practice of marketing, communication, e-commerce, and market research in companies. The specific objectives are:

• To foster the competencies demanded by employers in the field of marketing and facilitate access to the labor market.
• To offer teaching that combines theoretical foundations and practical activities.
• To apply a new teaching methodology based on progressive learning of competencies and their continuous evaluation during the course.
• To promote the integration of commercial effectiveness and social responsibility.

Program Details

• Duration: 1 year (60 ECTS)
• Category: Professionalizing
• Language of instruction: Spanish
• Teaching modality: In-person teaching
• Number of places: 40
• Tuition fees (first enrollment): 2,736; non-resident non-EU citizens: 5,079
• Center: Faculty of Economics and Business

Admission and Enrollment

The application for admission to the Master's program is made electronically through the online admissions application. Before starting the admission process, it is recommended to consult the following information and follow the instructions described on the Admission step-by-step page.

Requirements for Access and Admission

• It is essential to have completed undergraduate studies (degree) before starting the course.
• It is recommended that graduates have taken basic or introductory courses in marketing and market research.
• Intermediate level English (B1) is required.
• Availability of time for acquiring the competencies related to in-person activities is necessary.

Documentation to Attach to the Application

• Mandatory documents:
  • ID / Passport
  • Academic certificate of grades from undergraduate studies
  • Curriculum Vitae
  • Declaration of average grade
  • Accreditation of Spanish language level B2 (only for non-Spanish speaking students)
  • Access title: In case of having finished studies at the time of applying for access to the master's program, the title/diploma of degree, license, or equivalent must be attached to the application.
• Optional documents:
  • Accreditation of English language level B1
  • Letter of Motivation

Entry Profile

Graduates from different fields of knowledge interested in obtaining advanced training in marketing to improve their professional and personal expectations.

Career Opportunities

The Master in Marketing will enable students to acquire the knowledge, competencies, and skills necessary to lead marketing functions in a company, be responsible for market research, direct business development, or manage different marketing policies for product commercialization in various environments and contexts.

Quality Assurance System

• External monitoring: verification, modification, monitoring, and renewal of accreditation
• Indicators for monitoring the degree (UAM DATA Portal)
• Labor insertion (Employability Observatory link)
• Internal Quality Assurance System
• Quality UAM
• Complaints and suggestions mailbox

Practical Information for Students

• Schedules, classrooms, and exams
• Academic calendars
• Teaching Guides
• Master's program coordination

Why Study at UAM?

• Outstanding position in international rankings
• High rate of job placement
• Enjoyable university life on campuses and exploring the world.