Program Overview

University of Cape Town Marketing Online Short Course

The University of Cape Town (UCT) Marketing online short course is designed to provide essential knowledge of marketing principles and practical tactics. This comprehensive 10-week course covers the full spectrum of marketing, from setting business goals to developing multifaceted campaigns to achieve these objectives.

Course Overview

• Price: R 15,500
• Language: English
• Duration: 10 weeks
• Effort: 7–10 hours per week

What You'll Learn

Acquire valuable and relevant marketing skills, and walk away with:

• The skills to develop and implement an integrated marketing strategy within a fixed budget
• Proficiency in market research and competitor analysis, coupled with the ability to establish a robust brand identity
• A comprehensive understanding of both traditional and digital marketing channels, including content optimisation for diverse online platforms
• The ability to accurately measure the effectiveness of various marketing tactics and track the progress of campaigns
• Unlimited access to edX's Career Engagement Network, providing exclusive resources and events for professional development and career advancement

Modules

1. Orientation Module: Welcome to your Online Campus.
2. Module 1: Understanding marketing management and planning
3. Module 2: Market research
4. Module 3: Branding strategy
5. Module 4: The product or service plan
6. Module 5: Competitive analysis
7. Module 6: Traditional marketing tactics and channels
8. Module 7: Digital marketing
9. Module 8: The sales plan
10. Module 9: Measuring marketing success
11. Module 10: Putting your marketing strategy together

FAQs

• What does a marketing manager do?: A marketing manager is responsible for overseeing the marketing strategies and campaigns of an organisation.
• Why study marketing?: Studying marketing is beneficial because it equips individuals with an understanding of consumer behaviour, market research, branding, and digital marketing strategies.
• How do you become a marketing manager?: To become a marketing manager, one usually needs a bachelor's degree in marketing, business, or a related field, along with several years of experience in marketing roles.
• How do you become a marketing consultant?: To become a marketing consultant, one should have substantial experience and knowledge in the field of marketing.
• How do you become a digital marketing specialist?: Becoming a digital marketing specialist involves gaining expertise in digital marketing tools and strategies, such as SEO, social media marketing, content marketing, and email marketing.