Program Overview

Postgraduate Diploma in Business Communication

The Postgraduate Diploma in Business Communication is a program designed to improve and strengthen understanding of current business and managerial imperatives at micro-and macro-levels. The program allows students to specialize and deepen their knowledge in various sub-disciplines associated with professional communication in the commercial, industrial, and public sectors of the economy.

Program Overview

The diploma comprises eight courses totaling 144 NQF credits. All students complete a core management course, Introduction to Applied Marketing, Finance, and Communication for Business, which provides a solid managerial base common to all Postgraduate Diplomas in Management.

Curriculum Structure

The program includes the following Business Communication courses:

• BUS4104F Business and Corporate Communication (18 NQF credits, NQF level 8)
• BUS4105F Intercultural and Diversity Management (18 NQF credits, NQF level 8)
• BUS4106F Team Management and Communication (18 NQF credits, NQF level 8)
• BUS4107S Persuasion in Multimodal Discourses and Domains (18 NQF credits, NQF level 8)
• BUS4108S Campaign Communication and Reputation Management (18 NQF credits, NQF level 8)

Electives

Students must also complete two electives (totaling 36 NQF credits) from the suggested list of courses, which includes:

• BUS3038S Introduction to Project Management (18 NQF credits, NQF level 8)
• BUS3095S Social Impact Enterprise (18 NQF credits, NQF level 8)
• BUS4016S Integrated Marketing Communication (18 NQF credits, NQF level 8)
• BUS4019S Strategic and International Marketing (18 NQF credits, NQF level 8)
• BUS4074S E-Marketing (18 NQF credits, NQF level 8)
• BUS4090F Creativity in Business (18 NQF credits, NQF level 8)
• BUS4092S Research Methods for Applied Management (18 NQF credits, NQF level 8)
• BUS4094S Events Management (18 NQF credits, NQF level 8)

Career Opportunities

Graduates of the program have found employment in a wide variety of communication-related roles, including:

• Communications Specialist
• Corporate Communications Manager
• Campaign Manager
• Diversity Specialist
• Reputation Manager
• Content Strategist
• Internal Communications Manager
• Spokesperson or Media Liaison
• Intercultural Communication Specialist

Program Details

For more information on the program, please refer to the Commerce Postgraduate Handbook. The program is designed to provide students with the ability to curate, manage, present, and disseminate information in engaging, relevant, and appropriate ways, making them a valuable asset to any organization.