Program Overview

Program Overview

The Professional Sales Microcredential is an introductory program that focuses on the concepts and principles of effective sales strategies. This program enables students to become skilled in persuasive communication, personal selling techniques, and identifying opportunities.

Program Courses

The program includes the following courses:

• BA 390 Principles of Marketing
• MRKT 488 Professional Sales
• MRKT 489 Personal Selling Skills and Techniques

Key Skills and Areas of Study

The program covers key areas such as:

• Sales and marketing
• Prospecting
• Trust-building
• Communication

This program is designed to provide students with a comprehensive understanding of sales strategies and techniques, preparing them for careers in professional sales and related fields.