Program Overview
Digital Marketing Program
Overview
The Digital Marketing program provides students with the knowledge to develop data-driven strategies for social media, websites, and email campaigns. Students will learn to make data-driven decisions using analytics and business intelligence and become proficient in SEO/SEM strategies.
Program Details
- Program Type: Option
- Ways to Attend: Online
- Degree Types: Bachelor of Science
- Credits: 24
Associated Majors
Students can pursue the Digital Marketing option with the following declared majors:
- Business Administration
Description
Digital marketing analysts' salaries range from $36,820 to $70,868 annually, with a 23% job growth rate expected, according to USA Today. The program is designed for online business administration majors through Ecampus.
Center for Marketing and Consumer Insights
The Center for Marketing and Consumer Insights offers students the opportunity to work on marketing research and consulting projects, conducting research, analyzing data, and presenting creative concepts to clients.
Program Structure
The program is offered online, allowing students to study from anywhere and earn a 100% online, fully AACSB-accredited business degree. The classes are taught by business faculty known for research excellence and industry experience.
