inline-defaultCreated with Sketch.
inline-defaultCreated with Sketch.
HomeUniversitiesProgramsStudents & Alumni
search
Students
Bachelors

Sports Business Option

Oregon State University
Corvallis , United States
Visit Program Website
Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Details
About Program
About University
Gallery
Contact School
Details
Program Details
Degree
Bachelors
Major
Business Administration | Marketing | Sports Management
Area of study
Business and Administration | Sports
Course Language
English
About Program

Program Overview

Sports Business Option

The Sports Business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics, and sponsorship. This option is available at the Corvallis campus and via Ecampus within the following majors:


  • Apparel Design
  • Business Administration
  • Business Analytics
  • Design and Innovation Management
  • Interior Design
  • Merchandising Management

Program Description

The program builds on core business knowledge acquired in business and design programs to which this option is attached and prepares students for careers in sports-related organizations.


Learning Outcomes

Upon successful completion of the program, students will meet the following learning outcomes:


  • Recognize the challenges and issues within the sports industry.
  • Develop and apply analytical skills to improve sports business decision making.
  • Identify and interpret core financial practices and issues in the sports industry.
  • Analyze problems to develop and adjust marketing strategies in the sports industry.
  • Prepare and critically evaluate the strategic implications of sponsorship.
  • Develop and apply analytical skills to improve sports business decision making.

Course Requirements

The following courses are required for the Sports Business option:


  • BA 350: The Business of Sport (2 credits)
  • BANA 450: Introduction to Sports Analytics (2 credits)
  • FIN 450: Financing Sport (2 credits)
  • MRKT 451: Sports Marketing (2 credits)
  • MRKT 452: Sports Sponsorship (2 credits)
  • MRKT 489: Personal Selling Skills and Techniques (4 credits) Students must also select two courses from the following list:
    • MGMT 364: Project Management
    • MGMT 452: Leadership
    • MGMT 455: Influence and Negotiation
    • MRKT 484: Digital Marketing Platforms
    • MRKT 486: Customer Relationship Management
    • MRKT 493: Integrated Marketing Communications Total credits required: 22

Additional Requirements

Students in this option must complete BA 352 and (BA 223 or BA 390) in the major with a grade of C or higher. The Option Code for this program is 020.


See More