Program Overview

Master of Science Management & Marketing

The Master of Science Management & Marketing is a postgraduate program designed to provide students with a comprehensive understanding of management and marketing principles.

Program Objective

The objective of the Management & Marketing Master's program is to equip students with the knowledge and skills necessary to succeed in a rapidly changing business environment.

Program Structure

The program consists of several modules, including:

• Management
• Marketing
• Methoden der empirischen Forschung (Methods of Empirical Research)
• Wahlpflichtmodule und Sprachkompetenz (Elective Modules and Language Competence)
• Auslandssemester (Semester Abroad)
• Masterarbeit (Master's Thesis)

Course Content

The program covers a wide range of topics, including:

• Management: Personalpolitik (Personnel Policy), Team und Gruppendynamiken (Team and Group Dynamics), Diversit‰t in Organisationen (Diversity in Organizations)
• Marketing: Customer Value, Motivation, Voice Assistenten (Voice Assistants)
• Forschungsmethoden (Research Methods): Design von Fragebˆgen (Design of Questionnaires), T-Test

Career Prospects

After completing the Master's program, graduates can pursue various career paths, including:

• Management positions in industry and commerce
• Marketing and sales roles
• Research and development positions

Alumni Profiles

Some notable alumni of the program include:

• Sophie Vanderbilt
• Myrna Hantke
• Johann Voigtsberger
• Juliane Reetz

Application Process

To apply for the program, students must submit an application with the required documents, including:

• A German university degree or an equivalent international degree
• Proof of language proficiency (if applicable)