Program Overview

Management & Marketing (M.Sc.)

The Master of Science in Management & Marketing is a postgraduate program designed to provide students with a comprehensive understanding of management and marketing principles.

Program Objective

The objective of the Management & Marketing Master's program is to equip students with the knowledge and skills necessary to succeed in a rapidly changing business environment.

Program Structure

The program consists of several modules, including:

• Management
• Marketing
• Methods of Empirical Research
• Elective modules and language competence
• Semester abroad
• Master's thesis

Management Module

The Management module covers topics such as:

• Personal policy
• Team and group dynamics
• Diversity in organizations

Marketing Module

The Marketing module covers topics such as:

• Customer value
• Motivation
• Voice assistants

Methods of Empirical Research Module

The Methods of Empirical Research module covers topics such as:

• Design of questionnaires
• T-test

Elective Modules and Language Competence

Students can choose from a range of elective modules to specialize in their area of interest. Language competence is also an essential part of the program.

Semester Abroad

Students have the opportunity to spend a semester abroad, gaining international experience and broadening their cultural understanding.

Master's Thesis

The Master's thesis is a research-based project that allows students to apply theoretical concepts to real-world problems.

Career Prospects

Graduates of the Management & Marketing program have a wide range of career prospects, including:

• Management positions in various industries
• Marketing and sales roles
• Consulting and research positions

Admission Requirements

To be eligible for the program, applicants must meet the following requirements:

• Bachelor's degree in Business Administration or a related field
• Minimum 12 ECTS in mathematics, statistics, and/or empirical research methods
• Minimum 12 ECTS in accounting and/or taxation
• Ability to work on topics related to management and/or marketing using scientific methods
• English language proficiency at the B2 level of the Common European Framework of Reference for Languages (CEFR)
• German language proficiency at the C1 level of the CEFR

Application Procedure

Applicants with a foreign university degree must apply through the Uni-Assist application portal. The following documents are required:

• Bachelor's degree certificate
• Transcript of records
• Proof of English language proficiency
• Proof of German language proficiency