Program Overview

Master of Science Management & Marketing

The Master of Science Management & Marketing is a postgraduate program designed to equip students with advanced knowledge and skills in management and marketing.

Program Objective

The primary objective of the Management & Marketing Master's program is to provide students with a comprehensive understanding of the principles and practices of management and marketing, enabling them to pursue successful careers in these fields.

Program Structure

The program consists of several modules, including:

• Management
• Marketing
• Methods of Empirical Research
• Elective modules and language competence
• Semester abroad
• Master's thesis

Management Module

The Management module covers various aspects of management, including:

• Personal politics
• Team and group dynamics
• Diversity in organizations

Marketing Module

The Marketing module focuses on:

• Customer value
• Motivation
• Voice assistants

Methods of Empirical Research Module

This module introduces students to research methods, including:

• Design of questionnaires
• T-test

Elective Modules and Language Competence

Students can choose from a range of elective modules to specialize in their area of interest. Additionally, they must demonstrate language competence in a foreign language.

Semester Abroad

The program offers students the opportunity to spend a semester abroad, gaining international experience and broadening their cultural understanding.

Master's Thesis

The Master's thesis is a compulsory component of the program, allowing students to apply their knowledge and skills to a real-world problem or research question.

Career Prospects

Graduates of the Management & Marketing Master's program can pursue a variety of career paths, including:

• Human resources management
• Marketing management
• Research and development
• Consulting

Examples of career paths and alumni testimonials are available, showcasing the success of program graduates in their chosen fields.

Sample Assignments

The program provides sample assignments to give prospective students an idea of the type of work involved. These assignments include:

• Management: Assignment 1 - Personal politics
• Management: Assignment 2 - Team and group dynamics
• Management: Assignment 3 - Diversity in organizations
• Marketing: Assignment 1 - Customer value
• Marketing: Assignment 2 - Motivation
• Marketing: Assignment 3 - Voice assistants
• Research methods: Assignment 1 - Design of questionnaires
• Research methods: Assignment 2 - T-test

These assignments demonstrate the program's focus on practical application and real-world problem-solving.