Program Overview

Journalism and Communication Science (B.A.)

The Bachelor's program in Journalism and Communication Science (PuK) is designed to provide students with a comprehensive understanding of the principles and practices of public communication and media science.

Study

The program consists of several modules, including:

• Introduction to Public Communication and Media Science
• Methods: Scientific theoretical foundations, data collection, statistics (Methods: Theoretical Foundations, Data Collection, Statistics)
• Media Impact and Public Sphere
• History and Structures of the Media System
• Journalism Research and Organizational Communication
• Media Practice

Study modules

The program's modules are designed to provide students with a deep understanding of the theoretical and practical aspects of public communication and media science. The modules include:

• Introduction to journalism and communication science
• Methods: Fundamentals of scientific theory, data collection, statistics
• Media impact and publicity
• History and structures of the media system
• Journalism research and organizational communication
• Media practice

Example tasks

The program includes a range of example tasks, such as:

• Lasswell's Formula
• Mass Media
• News Factors
• Agenda Setting
• Crisis Communication
• Press Release
• Newspaper Report
• Media Concentration
• Communication Instruments
• Media Use
• Questionnaire Construction

Everyday study life

The program provides students with a range of opportunities to engage with the subject matter, including:

• Interviews with Students
• Sample Schedule
• Additional Counseling Options
• Student Council Initiative (Departmental Initiative)
• Location plan

Perspectives

The program provides students with a range of career perspectives, including:

• Alexander, 31, founder and editor-in-chief Kater Demos (Founder and Editor-in-Chief)
• Ida, 29, journalist (journalist)
• Matthias, 36, Senior Account Manager
• Nora, 38, Managing Director of a PR Agency
• Christoph, 28, journalist
• Nils, 32, journalist NDR
• Nora-Vanessa, 32, founder of EDITION F (Founder of EDITION F)
• Elena, 26, Project Staff and Teacher

Master's degree

The program also provides opportunities for further study, including a Master's degree.

History and structures of the media system

This module focuses on the analysis of the historical, political, and economic structures of the German media system. Students will examine the development of public communication formats since the invention of the printing press, as well as current media developments and their impact on national and international communication processes.

Typical questions in this module

Typical questions in this module include:

• Which journalistic formats of social communication have developed over the course of history since the invention of printing? (What public communication formats have developed since the invention of the printing press?)
• Is the Internet a “legal vacuum”? (Is the internet a "law-free space"?)
• Under what conditions did the German exile press manage to publish anti-fascist propaganda? (Under what conditions did the German exile press manage to publish anti-fascist propaganda?)
• What influence does the EU have on the media system in Germany? (What influence does the EU have on the media system in Germany?)

Examples of courses

Examples of courses in this module include:

• Seminar: Introduction to Media Economics - Strategies in Media Markets (Seminar: Introduction to Media Economics - Strategies in Media Markets)
• Lecture: Basic Structures of the Media System
• Seminar: Communication Policy Conflicts