Program Overview

Introduction to the Program

The Bachelor of Arts in Journalism and Communication Science (PuK) is a comprehensive program designed to equip students with a deep understanding of the principles and practices of public communication and media science.

Program Structure

The program is structured to provide students with a solid foundation in the theoretical and methodological aspects of public communication and media science. The curriculum includes a range of modules, such as:

• Introduction to Public Communication and Media Science
• Methods: Scientific theoretical foundations, data collection, statistics (Methods: Theoretical Foundations, Data Collection, Statistics)
• Media Effects and Public Sphere
• History and Structures of the Media System
• Journalism Research and Organizational Communication
• Media Practice

Study Modules

The program consists of various study modules, including:

• Lasswell Formula (Lasswell Formula)
• Mass Media
• News Factors
• Agenda Setting
• Crisis Communication
• Press Release
• Newspaper Report
• Media Concentration
• Communication Instruments
• Media Use
• Questionnaire Construction

Student Life

The program aims to provide students with a rich and engaging learning experience. Students can expect:

• Participate in interviews with current students to gain insights into the program
• Engage in example lessons to experience the teaching style and content
• Receive guidance and support from the university's counseling services
• Join the university's student initiative for additional support and networking opportunities
• Access the university's campus and facilities, including the library and computer labs

Career Prospects

Graduates of the program can pursue a range of career paths, including:

• Journalism and media production
• Public relations and communication management
• Marketing and advertising
• Research and academia
• Politics and policy making

Alumni Profiles

The program has a strong track record of producing successful alumni, including:

• Alexander, 31, Founder and Editor-in-Chief of Kater Demos
• Ida, 29, journalist
• Matthias, 36, Senior Account Manager
• Nora, 38, Managing Director of a PR agency
• Christoph, 28, journalist
• Nils, 32, journalist at NDR
• Nora-Vanessa, 32, Founder of EDITION F
• Elena, 26, Project Assistant and Lecturer

Master's Program

The university also offers a Master's program in Journalism and Communication Studies, which provides advanced training and specialization in the field.

Research Areas

The program is supported by a range of research areas, including:

• Media effects and public sphere
• Journalism research and organizational communication
• Media history and structures
• Crisis communication and public relations
• Media use and communication instruments