Ph.D. in Business Administration with a major in Marketing

The Ph.D. in Business Administration with a major in Marketing is a five-year program that admits up to two candidates each fall. The program is housed in the Dr. Persis E. Rockwood School of Marketing and emphasizes consumer-based and B2B marketing strategy, consumer behavior, consumer culture, and transformative consumer research.

Program Overview

The program offers seminars in marketing strategy, consumer behavior, theory building from data, inductive reasoning, and socio-cultural theory, as well as quantitative methods and experimental design. Support courses are also available in areas related to marketing, such as social psychology, econometrics, strategic management, organizational behavior, or statistics. A comprehensive examination and dissertation are also required.

Student Accomplishments

Recent placements of Ph.D. graduates include Villanova University, University of Missouri - Kansas City, Auburn University, Clemson University, Dartmouth College, Georgia State University, Stony Brook University (SUNY System), University of Alabama, University of Connecticut, University of Kentucky, and Washington State University.

Awards and Recognition

Recent awards and recognition received by Ph.D. students and faculty include:

Dan Bradbury, AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles
Marina Cozac and Rachel Hochstein, Transformative Consumer Research Grant from the Association for Consumer Research
Rachel Hochstein, Outstanding College of Business Teaching Assistant Award and Best Paper, Consumer Culture Theory
Lane Peterson, Outstanding College of Business Teaching Assistant Award
Bryan Hochstein, finalist in Florida State's Three-Minute Thesis Competition
Corinne Kelley, Organizational Frontlines Young Scholar Research Competition
Ilana Shanks, American Marketing Association Ph.D. Scholarship

Illustrative Presentations

Recent presentations by Ph.D. students include:

Marina Cozac, 2022 Association for Consumer Research (ACR) Conference
Lane Peterson, 2021 European Marketing Association Conference (EMAC)

Illustrative Defended Dissertations

Recent defended dissertations include:

"Why is this "Green"? A Mixed Methods Extension of the Green Consumer Literature" by Daniel Bradbury
"Three Essays on Consumer Well-Being: Exploring the Future of Food, Introducing Fuel Snacks, and Fighting Infodemics" by Marina Cozac
"The Cultural Negotiation of Practice Boundaries Through New Rituals: The Case of Self-Care Consumption" by Rachel Elizabeth Hochstein
"The Influence of Marketing Tactics on Consumer Health and Well-Being" by Lane Peterson
"Toward a Theory of Intraorganizational Relations: Examining the Performance and Turnover Effects of Intraorganizational Social Relations" by Alec Pappas
"The Impacts of Customer Base Complexity on Firm Performance: The Moderating Role of Marketing Capability" by Kyuyeong Choi

Recent Student Publications

Recent publications by Ph.D. students include:

"Toward a Theory of Consumer Digital Trust: Meta Analytic Evidence of its Role in the Effectiveness of User-Generated Content" by Rachel Hochstein, Colleen M. Harmeling, and Taylor Perko
"Moralization of Everyday Consumption Practices: The Case of Self-Care" by Rachel Hochstein, Ela Veresiu, and Colleen M. Harmeling
"Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers?" by Lane Peterson Fronczek, Martin Mende, Maura Scott, Gergana Nenkov, and Anders Gustafsson
"From Self‐Quantification to Self‐Objectification? Framework and Research Agenda on Consequences for Well‐Being" by Lane Peterson Fronczek, Martin Mende, and Maura Scott
"Food Experience Design to Prevent Unintended Consequences and Improve Well-being" by Lane Peterson, Michela Addis, and others
"Operationalizing Salesperson Performance with Secondary Data: Aligning Practice, Scholarship, and Theory" by Willy Bolander, Nawar Chaker, Alec Pappas, and Daniel Bradbury
"Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores" by Nicole J. Hess, Corinne M. Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann

Program Requirements

The program requires:

Prerequisites: ECP 5706 Managerial Economics, EDF 5400 Introductory Statistics, EDF 5488 Computer Analysis of Educational Data, MAC 2233 Business Calculus, MAN 5716 Business Conditions Analysis, MAN 5501 Production and Operations Management, and MAR 5816 Marketing Strategy
Major Requirements:
- Methodology (TAR) coursework: MAR 5625 Marketing Research and Analytics, MAR 6665 Seminar in Marketing Models, MAR 6636 Quantitative Methods, MAN 6917 Seminar in Research Design, STA 5207 Applied Regression Methods, and STA 5206 Analysis of Variance and Design of Experiments
- Marketing Theory Requirements: MAR 6575 Seminar in Consumer Behavior Theory, MAR 6817 Seminar in Services Marketing, MAR 6828 Seminar in Business-to-Business Marketing, and MAR 6506 Seminar in Consumer Behavior Methods
- Professional Development Requirements: MAR 6918 DIS for Publication, MAR 6919 Supervised Teaching, and GEB 6904 Readings for Examination

Sample Course Sequence

A sample course sequence for the program is provided, outlining the courses to be taken in each semester of the five-year program.

Application Process

Admission decisions are made by the college's Doctoral Admissions Committee and are based on a combination of factors, including prior academic record, GRE or GMAT scores, letters of recommendation, experience, and record of accomplishments. The application deadline is December 1 for priority consideration and March 1 for final consideration.

Application Checklist

The application checklist includes:

Non-refundable $30 application fee
Statement of Purpose (2-3 pages)
Current resume or C.V.
Three required references
Official transcripts from all colleges and universities attended
Official GMAT or GRE scores
English Language Proficiency scores (for international applicants)

International Applicants

International applicants must submit an official course-by-course evaluation of all academic records from non-U.S. institutions and take an English Language Proficiency exam (TOEFL, IELTS, PTE, or Cambridge C1 Advanced Level).

Program Costs

The estimated program costs for the academic year are:

Florida residents: $479.32 (tuition plus fees) per credit hour, with a total estimated program cost of $12,941.64 - $15,817.56 per year
Non-Florida residents: $1,173.86 (tuition plus fees) per credit hour, with a total estimated program cost of $31,694.22 - $38,737.38 per year

Financial Assistance

The College of Business awards financial assistance to applicants based on academic criteria and performance. The goal of the college is to provide assistantships and/or fellowships to all admitted doctoral students, subject to overall enrollment and fiscal limitations. Annual stipends and supplementary assistance such as travel expenses for conference attendance will vary among cohorts and programs.

Awards/Scholarships

The College of Business awards financial assistance to applicants based on academic criteria and performance. Various scholarships are available for graduate students, and applicants are strongly encouraged to submit all completed application materials before January 15 to be eligible for additional funding opportunities at the university level.

Ph.D. in Business Administration with a major in Marketing

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