Program Overview

Master of Strategic Communication (Online)

Overview

The Master of Strategic Communication (Online) is a postgraduate program tailored for professionals seeking to master strategic communication in the digital age. This course enables students to navigate the evolving landscape of brand interaction and audience engagement, addressing both challenges and opportunities. The program merges current academic insights with industry practices, fostering skills crucial for impactful messaging and problem-solving.

Program Details

• The program consists of a total of 72 credit points.
• It comprises ten core and two elective subjects.
• The course is offered fully online, with six admission points per year.
• The program duration is 2 years for full-time study and 4 years for part-time study.

Learning Outcomes

Upon completion of this course, graduates will be able to:

1. Apply a specialized body of practice-oriented knowledge and skills to develop, implement, and evaluate innovative and multi-media solutions to major, real-world communication challenges.
2. Critically analyze and reflect on strategic communication models and practices to plan and execute a substantial body of research that synthesizes information across diverse platforms in response to communication issues and challenges.
3. Recognize, interrogate, and negotiate cultural values and differences amongst individuals, organizations, communities, and society.
4. Critically reflect on strategic communication practice when working with and for Indigenous peoples to build professional capability.
5. Exercise leadership in the development of communication strategies that address major challenges and implement solutions on issues of exclusion, equity, cultural difference, and social justice.
6. Persuade and engage diverse audiences through both written and oral communication strategies across a range of media formats with consideration of others' needs and views.

Structure

Core Subjects

• Complete the following stream:
  • STM91830 (24 CPs)
  • STM91831 (18 CPs)
• Level 3 subjects:
  • Strategic Campaigns (6 CPs)
  • Applied Research Methods (6 CPs)
  • Strategic Communication Project (6 CPs)

Elective Subjects

• Select 12 credit points from the following subjects:
  • Branding in the Digital World (6 CPs)
  • Data Ethics and Regulation (6 CPs)
  • Data Processing Using SAS (3 CPs)
  • Data-Driven Marketing (6 CPs)
  • Digital Marketing Today (6 CPs)
  • Engaging Audiences (6 CPs)
  • Foundation of Business Analytics (3 CPs)
  • Leading People and Change (6 CPs)
  • Marketing in the Age of Technology (6 CPs)

Award and Faculty

• The award for this program is the Master of Strategic Communication (MStratComm).
• The program is offered by the Faculty of Arts and Social Sciences.

Study Level and Location

• The study level for this program is postgraduate.
• The program is delivered online, through the UTS Online campus.

Language of Instruction

• The language of instruction for this program is English.

Inherent Requirements

Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. These can be found via the inherent requirements directory.