Doctor of Philosophy (PhD Thesis: Marketing)

The Doctor of Philosophy (PhD Thesis: Marketing) is a research-based degree that allows students to make a significant, original contribution to the field of marketing.

Course Description

This PhD programme is targeted at aspiring leaders in various sectors and is designed to prepare students for high-level research and innovation. The programme is accredited by the AACSB International and is offered by the UTS Business School, which is among the world's elite.

Course Structure

The research program is tailored to each student, who designs it with their supervisors and the Business School at the start of their PhD. Students have access to networks, facilities, and advanced training, allowing them to deepen their specialty. Under expert mentorship, students study their chosen marketing-related research topic over multiple years and regularly present their research to a team of experts for assessment.

Admission Requirements

Applicants must have completed a UTS-recognized master's by research or bachelor's honors degree with first-class or second-class/division 1 honors, or an equivalent or higher qualification. Selection criteria also include research potential, research experience, quality of the research proposal, alignment with the UTS Research Strategy, and the strategic goals of the field of specialization.

English Language Requirements

IELTS Academic: overall 7.0, writing 7.0 TOEFL iBT: overall 94, writing 27 Pearson PTE: overall 65, writing 65 Cambridge C1A/C2P: overall 185, writing 185

Course Fees

Government-funded scholarship places are available. The RTP Fees Offset Scholarship covers tuition fees for up to the maximum period of candidature. However, students should expect ongoing costs that aren't covered, such as travel, training, and professional development.

Duration

The maximum course duration is four years of full-time or eight years of part-time study. Students can complete the course in less than the maximum time.

Location

Classes are held at the City Campus or specialist off-campus locations. Some courses are delivered via online (distance) learning.

Career Options

• Market Research Director
• Chief Marketing Officer
• Executive Brand Strategist
• Consumer Behaviour Analyst
• Academic Researcher

Inherent Requirements

Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS.

Articulation with UTS Courses

This course is part of an articulated program comprising the Master of Business (Research) and the Doctor of Philosophy.

Important Notes

Research degrees are offered on a sponsored or full-fee-paying basis. Contact the UTS Graduate Research School for further details.

University of Technology Sydney

---

Overview:

University of Technology Sydney (UTS) is a public university located in Sydney, Australia. It is known for its focus on practical, industry-relevant education and its strong research output. UTS is ranked among the top 100 universities in the world and is recognized as Australia's top university for research impact.

---

Services Offered:

UTS offers a wide range of services to its students, including:

Academic Support:

Academic advisors, tutoring services, and learning resources to help students succeed in their studies.

Career Development:

Career counseling, job search assistance, and internship opportunities to prepare students for their future careers.

Student Life:

A vibrant campus community with clubs, societies, and social events to enhance the student experience.

Health and Wellbeing:

Counseling services, health clinics, and support programs to promote student well-being.

Accommodation:

On-campus housing options for students seeking convenient and comfortable living arrangements.

Library:

A comprehensive library with extensive resources, study spaces, and technology support.

---

Student Life and Campus Experience:

UTS offers a dynamic campus experience with a strong sense of community. Students can participate in a variety of clubs and societies, attend social events, and engage in leadership opportunities. The university's central location in Sydney provides easy access to the city's cultural attractions, entertainment venues, and employment opportunities.

---

Key Reasons to Study There:

Industry-Relevant Education:

UTS focuses on practical, hands-on learning that prepares students for real-world careers.

Strong Research Output:

The university is recognized for its high-quality research, particularly in areas like artificial intelligence, data science, and robotics.

Global Rankings:

UTS consistently ranks among the top universities in the world, demonstrating its commitment to academic excellence.

Vibrant Campus Community:

Students can enjoy a lively campus environment with a wide range of clubs, societies, and social events.

Central Location:

UTS is located in the heart of Sydney, providing easy access to the city's amenities and employment opportunities.

---

Academic Programs:

UTS offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

Analytics and Data Science

Business

Communication

Design, Architecture and Building

Education

Engineering

Health

Information Technology

International Studies

Law

Science

Transdisciplinary Innovation

---

Other:

UTS is committed to social justice and sustainability, with initiatives focused on supporting Indigenous education and research, promoting diversity and inclusion, and addressing environmental challenges. The university also offers a range of short courses and microcredentials for individuals seeking to upskill or enhance their career prospects.