Program Overview

Bachelor of Communication in Public Relations and Advertising Bachelor of Creative Intelligence and Innovation

Course Description

This course is designed for aspiring professionals in creative advertising, strategic public relations, and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing digital, traditional, and social media communication abilities. Students will learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry.

The Bachelor of Communication in Public Relations and Advertising Bachelor of Creative Intelligence and Innovation also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. Students will develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing them to thrive in a rapidly evolving global landscape.

Course Details

• Code: UTS: C10374 (version 5), CRICOS: E, UAC: (Autumn Session)
• Lowest Selection Rank: 84 (for a recent school leaver in the Autumn 2025 intake)
• Duration: 4 years full-time
• Intake: Autumn Session 2026
• Course Fees: Indicative total tuition fee for government-supported domestic students: $91,455.00
• Location: City Campus

What You'll Study

Students will acquire a versatile skill set, including ethical communication practices, ensuring adaptability to diverse work environments. Coursework will culminate in a comprehensive portfolio, showcasing readiness to potential employers. Teaching methods include industry experiences, real-world projects, and self-directed proposals, ensuring a dynamic and engaging learning experience.

Subjects at a Glance

Core Subjects

• 52600: Communication and Society
• 52601: Communication and Technology
• 52602: Communication and Work Futures
• 52660: Emergent Public Relations
• 52661: Strategic Communication in Society
• 52662: Creative Advertising
• 52663: Strategic Campaign Design
• 52664: Branding and Reputation
• 52665: Multiplatform Storytelling
• 52666: Engagement in Organisations
• 52667: The Agency
• 81511: Problems to Possibilities
• 81512: Creative Practice and Methods
• 81513: Past, Present, Future of Innovation
• 81514: Creativity and Complexity
• 81515: Leading Innovation
• 81516: Initiatives and Entrepreneurship
• 81521: Envisioning Futures
• 81531: Industry Innovation Project
• 81532: Creative Intelligence Capstone

Admissions Information

• Admission Requirements: Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
• English Language Requirements: IELTS Academic: overall 6.5, writing 6.0; TOEFL iBT: overall 79, writing 21; UTS College AE5: Pass; Pearson PTE: overall 58, writing 50; Cambridge C1A/C2P: overall 176, writing 169
• Domestic Course Fees: 2026 Indicative tuition fees for government-supported domestic students. All offers for domestic undergraduate students are for Commonwealth Supported Places (CSP).

Career Options

• Advertising manager
• Public Relations manager
• Communications manager
• Strategic communications
• Creative advertising executive

Why Study Communication at UTS

With a degree in Communications, students will develop a professional portfolio and learn the skills to adapt in a rapidly evolving field. UTS offers innovative and interdisciplinary media, communication, and creative production programs that combine theory with practical learning and industry experience.