Program Overview

Bachelor of Communication (Strategic Communication)

Overview

This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not-for-profit organisations and communities. The degree is taught by practitioners and leading researchers in the field, who will help students build skills needed to enter a dynamic and diverse global communication industry. Students will research, design and produce integrated multiplatform campaigns for internal and external audiences. They will gain an understanding of the practical, theoretical and ethical foundations of, and emerging trends in, a rapidly changing communication field.

Notes

• Students who started this course in 2025 or earlier are in the Bachelor of Communication (Strategic Communication).
• For students starting in 2026, the new version of the course is named the Bachelor of Communication in Public Relations and Advertising.

Availabilities

• City campus-Autumn Session: On campus - Weekly, Full Time, Domestic and International students
• City campus-Spring Session: On campus - Weekly, Full Time, Domestic and International students

Professional Recognition

This course has professional recognition from the Public Relations Institute of Australia.

Learning Outcomes

Upon completion of this course, graduates will be able to:

1. Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media.
2. Act as reflexive critical thinkers and innovative communication practitioners who can thoughtfully evaluate and analyse their own and others' work.
3. Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity and equity in global contexts.
4. Apply knowledge and skills related to Indigenous Australian contexts to inform capabilities to work for and with Indigenous Australians within communication industries.
5. Reflect upon and act ethically in the personal, political and professional contexts of civil society.
6. Listen actively and communicate clearly and appropriately in diverse communication industry contexts utilising a range of media and modes for different audiences.

Structure

Students must complete 144 credit points consisting of:

• 24 credit points of core subjects
• A 48-credit-point major
• A potential 48-credit-point second major
• 24 credit points of electives

Core Subjects

• Complete the following stream: STM91104, 24 CPs, Core (Communication)

Major

• Complete the following major: MAJ09480, 48 CPs, Strategic Communication

Second Major / Elective Choice

Select EITHER Second Major OR Elective/Stream choice:

• Second Major: Select one of the following majors
  • MAJ09479, 48 CPs, Digital and Social Media
  • MAJ09478, 48 CPs, Journalism
  • MAJ09485, 48 CPs, Media Business
  • MAJ09476, 48 CPs, Social and Political Sciences
  • MAJ09477, 48 CPs, Writing and Publishing
• Elective/Stream: Select one Stream Choice and complete Electives
  • Stream Choice: Select one of the following streams
    • STM91659, 18 CPs, Digital Social Media
    • STM91673, 18 CPs, Journalism
    • STM91661, 18 CPs, Media Business
    • STM91671, 18 CPs, Social Political Sciences
    • STM91658, 18 CPs, Writing and Publishing
  • Electives: Complete the following
    • CBK92066, 30 CPs, Electives
    • Alternatively, select one of the following
      • CBK92068, 24 CPs, Electives (6cp subjects)
      • CBK92067, 24 CPs, Electives (8cp subjects)

Inherent Requirements

Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS.

Study Plans

• Autumn commencing, full time
• Spring commencing, full time

Award

Bachelor of Communication (Strategic Communication)

Faculty

Arts and Social Sciences

Study Level

Undergraduate

Location

City campus

Duration

3 Years

UAC Code

Autumn Session, Spring Session

CRICOS Code

G

Language of Instruction

English