Program Overview

Program Overview

The Bachelor of Communication in Public Relations and Advertising is a professionally accredited course that opens the door to careers in creative advertising and strategic public relations for corporate, government, not-for-profit organisations, and communities. The degree is taught by practitioners and leading researchers in the field, who will help students build skills needed to enter a dynamic and diverse global communication industry.

Program Details

• The course consists of 144 credit points.
• Students must complete 18 credit points of Communication Core subjects, a 48-credit-point Public Relations and Advertising Stream, a potential 48-credit-point Second Stream, and 30 credit points of Electives.
• Students are required to select their second stream when they enrol for their first year and must complete the first two subjects from this stream during their first year of study.

Learning Outcomes

Upon completion of this course, graduates will be able to:

• Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media.
• Act as reflexive critical thinkers and innovative communication practitioners who can thoughtfully evaluate and analyse their own and others' work.
• Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity and equity in global contexts.
• Apply knowledge and skills related to Indigenous Australian contexts to inform capabilities to work for and with Indigenous Australians within communication industries.
• Reflect upon and act ethically in the personal, political and professional contexts of civil society.
• Listen actively and communicate clearly and appropriately in diverse communication industry contexts utilising a range of media and modes for different audiences.

Structure

The course structure includes:

• Communication Core (18 credit points)
• Public Relations and Advertising Stream (48 credit points)
• Second Stream / Electives (48 credit points)
• Electives (30 credit points)

Inherent Requirements

Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. Students can find the inherent requirements for their course via the inherent requirements directory.

Award and Faculty

• The award for this course is the Bachelor of Communication in Public Relations and Advertising / Bachelor of Communication in Public Relations and Advertising and in (name of second stream) (BCommPubRelationsAdvert).
• The faculty for this course is the Faculty of Arts and Social Sciences.

Study Level, Location, and Duration

• The study level for this course is undergraduate.
• The location for this course is the City campus.
• The duration for this course is 3 years.

UAC Code and CRICOS Code

• The UAC code for this course is available for both Autumn and Spring sessions.
• The CRICOS code for this course is provided for international students.

Language of Instruction

The language of instruction for this course is English.