Program Overview

The Applied Marketing Program is designed to be one of the leading departments in graduating the best professional cadres in the field of applied marketing at the regional level.

Vision

The vision of the program is to be one of the leading departments in graduating the best professional cadres in the field of applied marketing at the regional level.

Mission

The mission of the program is to prepare students to meet the modern professional requirements of various marketing jobs in diverse sectors. This includes enabling them to acquire applied knowledge related to this specialty, develop their analytical skills and technical experiences, and diagnose marketing problems and train them to solve them.

Program Description

The activity of Saudi business units in the sectors of trade, industry, agriculture, and services revolves around marketing. Every activity of these units becomes pointless unless it is crowned with the presentation of the commodity or service produced by the unit to the consumer. The need of Saudi establishments for marketing functions has been reflected in the attraction of marketing labor from all labor markets in the world.

Fields of Work

• Manager of Retail Sales
• Strategic Marketer
• Marketing Researcher
• Brand Manager
• Customer Service Consultant
• Public Relations Officer
• Social Media Specialist
• International Marketing Officer
• Promotion and Advertising Officer
• Marketing Manager/Expert

Curriculum Distribution

The curriculum is distributed as follows:

• University Requirements: 8 credits, 6% of the total plan
• Preparatory Year Requirements: 31 credits, 23% of the total plan
• College Requirements: 27 credits, 20% of the total plan
• Department Requirements: 42 credits, 31% of the total plan (compulsory) and 15 credits, 11% of the total plan (elective)
• Free Courses: 6 credits, 4% of the total plan
• Cooperative Training: 6 credits, 4% of the total plan
• Total: 135 credits, 100% of the total plan

Curriculum Details

University Requirements

• Studies in the Prophet's Biography: 2 credits
• Professional Ethics: 2 credits
• The Economic System in Islam: 2 credits
• Human Rights: 2 credits

Preparatory Year Requirements

• English Language (1): 8 credits
• English Language (2): 8 credits
• Introduction to Mathematics: 2 credits
• Calculus: 3 credits
• Computer Skills: 3 credits
• Communication Skills: 2 credits
• Entrepreneurship: 1 credit
• Health and Fitness: 1 credit
• Learning, Thinking, and Research Skills: 3 credits

College Requirements

• Commercial Law: 3 credits
• Introduction to Business Administration: 3 credits
• Accounting Basics: 3 credits
• Microeconomics: 3 credits
• Macroeconomics: 3 credits
• Financial Management: 3 credits
• Statistics in Business Administration: 3 credits
• Cost Accounting: 3 credits
• Marketing: 3 credits

Department Requirements (Compulsory)

• Operations Management: 3 credits
• Product Management: 3 credits
• Principles of Management Information Systems: 3 credits
• Consumer Behavior: 3 credits
• Marketing Research: 3 credits
• Pricing Management: 3 credits
• Marketing Communications: 3 credits
• Human Resource Management: 3 credits
• Strategic Marketing: 3 credits
• E-Marketing: 3 credits
• Applied Marketing Cases: 3 credits
• Strategic Management: 3 credits
• Advanced Entrepreneurship Studies: 3 credits

Department Requirements (Elective)

• Service Marketing: 3 credits
• Supply Chain Management: 3 credits
• Sales and Sales Management: 3 credits
• Customer Relationship Management: 3 credits
• Computer Applications in Marketing: 3 credits

Elective Courses from Outside the Department

• Feasibility Studies and Project Evaluation: 3 credits
• Administrative Skills: 3 credits
• Organizational Behavior: 3 credits
• Management Accounting: 3 credits
• Labor Law and Civil Service System: 3 credits

Free Courses

6 credits

Cooperative Training

• Cooperative Training: 6 credits

Total Credits Required for Graduation

135 credits

King Saud University: A Comprehensive Overview

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Overview:

King Saud University (KSU) is a prominent public research university located in Riyadh, Saudi Arabia. It is the largest university in the country and holds a prestigious position in the global academic landscape.

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Services Offered:

KSU offers a wide range of services to its students, including:

Academic Programs:

A diverse selection of undergraduate and postgraduate programs across various disciplines.

Scholarships:

Financial assistance for deserving students.

Training:

Opportunities for professional development and skill enhancement.

Student Services:

Support services such as counseling, career guidance, and health care.

Housing:

On-campus accommodation options for students.

Libraries:

Extensive library resources and facilities.

Museums:

Cultural and historical museums for enriching experiences.

Student Clubs:

Opportunities for extracurricular activities and social engagement.

Sports Facilities:

Modern sports facilities for recreational and competitive activities.

Recreation Centers:

Spaces for relaxation and entertainment.

Electronic Services:

Online platforms for accessing academic resources, financial and administrative systems, and communication tools.

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Student Life and Campus Experience:

KSU provides a vibrant and enriching campus experience for its students. The university boasts:

Modern Campuses:

Well-equipped and spacious campuses with state-of-the-art facilities.

Active Student Life:

A thriving student community with numerous clubs, organizations, and events.

Cultural Diversity:

A diverse student body representing various nationalities and backgrounds.

Community Engagement:

Opportunities for students to participate in community service initiatives.

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Key Reasons to Study There:

Academic Excellence:

KSU is renowned for its high-quality academic programs and distinguished faculty.

Research Opportunities:

The university fosters a strong research culture with numerous research centers and initiatives.

Global Recognition:

KSU holds a prominent position in international rankings, signifying its academic standing.

Comprehensive Services:

The university provides a wide range of support services to ensure student success.

Vibrant Campus Life:

KSU offers a dynamic and engaging campus environment with diverse opportunities for personal and professional growth.

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Academic Programs:

KSU offers a wide range of academic programs across various disciplines, including:

Science:

Medicine, Engineering, Computer Science, Pharmacy, and more.

Health:

Nursing, Dentistry, Public Health, and more.

Humanities:

Arts, Languages, Literature, Social Sciences, and more.

Community Colleges:

Programs focused on vocational and technical skills.

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Other: