Marketing Program Study Plan

King Saud University`Irqah, Saudi Arabia

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Program Details

Degree
Bachelors
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Course Language
English

Program Overview

Marketing Program Study Plan

The Marketing Program Study Plan is a comprehensive curriculum designed to equip students with the knowledge and skills necessary to succeed in the field of marketing.


Level 1 (16 Credit Hours)

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | ENGL 1001 | English Language Skills (1) | 6 | 0 | 6 | 15 | 0 | 15 |
    • 2 | NHG 1203 | Learning, Thinking, and Research Skills | 3 | 0 | 3 | 3 | 0 | 3 |
    • 3 | STAT 1103 | Introduction to Statistics | 2 | 1 | 3 | 2 | 2 | 4 |
    • 4 | CT 1202 | Computer Skills | 2 | 1 | 3 | 2 | 2 | 4 |
    • 5 | EPH 1202 | Fitness and Health Education | 1 | 0 | 1 | 1 | 1 | 2 |
  • TOTAL | 14 | 2 | 16 | 23 | 5 | 28 |

Level 2 (17 Credit Hours)

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | ADA 1210 | Principles of Business Administration | 3 | - | 3 | 3 | - | 3 | ENGL1001
    • 2 | ECO 1216 | Principles of Economics | 3 | - | 3 | 3 | - | 3 | STAT 1103
    • 3 | MARR 1212 | Principles of Marketing | 3 | - | 3 | 3 | - | 3 |
    • 4 | COMP 1213 | Computer Skills (2) | 3 | - | 3 | 3 | - | 3 | CT 1202
    • 5 | | College Elective Course | 2 | - | 2 | 2 | - | 2 | -
    • 6 | | Department Elective Course | 3 | - | 3 | 3 | - | 3 | -
  • TOTAL | 17 | - | 17 | 17 | - | 17 | -

Level 3 (15 Credit Hours)

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | MARR 2310 | Sales Management | 3 | - | 3 | 3 | - | 3 | -
    • 2 | MARR 2311 | Public Relations Management | 3 | - | 3 | 3 | - | 3 | -
    • 3 | MARR 2312 | Marketing Channels Management | 3 | - | 3 | 3 | - | 3 | MARR 1212
    • 4 | MARR 2313 | Marketing Communications | 2 | 1 | 3 | 2 | 2 | 4 | MARR 1212
    • 5 | MARR 2314 | Marketing Research | 2 | 1 | 3 | 2 | 2 | 4 | MARR 1212
  • TOTAL | 13 | 2 | 15 | 13 | 4 | 17 | -

Level 4 (15 Credit Hours)

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | SLM 2410 | Professional Ethics | 2 | - | 2 | 2 | - | 2 | -
    • 2 | MARR 2411 | Electronic Marketing | 1 | 1 | 2 | 1 | 2 | 3 | MARR 2313
    • 3 | ADR 2414 | Entrepreneurship | 2 | - | 2 | 2 | - | 2 | -
    • 4 | MARR 2413 | Consumer Behavior | 3 | - | 3 | 3 | - | 3 | MARR 1212
    • 5 | ADA 2413 | English Language in Business Administration | 3 | - | 3 | 3 | - | 3 | ADA 1210
    • 6 | AMAR 2413 | Organizational Behavior | 3 | - | 3 | 3 | - | 3 | -
  • TOTAL | 14 | 1 | 15 | 14 | 2 | 16 | -

Level 5 (12 Credit Hours)

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | MARR 3511 | Field Training | - | 12 | 12 | - | 40 | 40 | PASS 60 CRT HRS
  • TOTAL | - | 12 | 12 | - | 40 | 40 | -

Department Elective Courses

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | ACC 1216 | Principles of Accounting | 3 | - | 3 | 3 | - | 3 | -
    • 2 | AMAR 2314 | Labor Law and Social Insurance | 3 | - | 3 | 3 | - | 3 | -
    • 3 | AMAR 3611 | Civil Service System | 3 | - | 3 | 3 | - | 3 | -

College Elective Courses

  • NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
    • 1 | SLM 4410 | Islamic Economic System | 2 | - | 2 | 2 | - | 2 | -
    • 2 | SLM 4411 | Contemporary Issues | 2 | - | 2 | 2 | - | 2 | -

About University

King Saud University: A Comprehensive Overview


Overview:

King Saud University (KSU) is a prominent public research university located in Riyadh, Saudi Arabia. It is the largest university in the country and holds a prestigious position in the global academic landscape.


Services Offered:

KSU offers a wide range of services to its students, including:

    Academic Programs:

    A diverse selection of undergraduate and postgraduate programs across various disciplines.

    Scholarships:

    Financial assistance for deserving students.

    Training:

    Opportunities for professional development and skill enhancement.

    Student Services:

    Support services such as counseling, career guidance, and health care.

    Housing:

    On-campus accommodation options for students.

    Libraries:

    Extensive library resources and facilities.

    Museums:

    Cultural and historical museums for enriching experiences.

    Student Clubs:

    Opportunities for extracurricular activities and social engagement.

    Sports Facilities:

    Modern sports facilities for recreational and competitive activities.

    Recreation Centers:

    Spaces for relaxation and entertainment.

    Electronic Services:

    Online platforms for accessing academic resources, financial and administrative systems, and communication tools.

Student Life and Campus Experience:

KSU provides a vibrant and enriching campus experience for its students. The university boasts:

    Modern Campuses:

    Well-equipped and spacious campuses with state-of-the-art facilities.

    Active Student Life:

    A thriving student community with numerous clubs, organizations, and events.

    Cultural Diversity:

    A diverse student body representing various nationalities and backgrounds.

    Community Engagement:

    Opportunities for students to participate in community service initiatives.

Key Reasons to Study There:

    Academic Excellence:

    KSU is renowned for its high-quality academic programs and distinguished faculty.

    Research Opportunities:

    The university fosters a strong research culture with numerous research centers and initiatives.

    Global Recognition:

    KSU holds a prominent position in international rankings, signifying its academic standing.

    Comprehensive Services:

    The university provides a wide range of support services to ensure student success.

    Vibrant Campus Life:

    KSU offers a dynamic and engaging campus environment with diverse opportunities for personal and professional growth.

Academic Programs:

KSU offers a wide range of academic programs across various disciplines, including:

    Science:

    Medicine, Engineering, Computer Science, Pharmacy, and more.

    Health:

    Nursing, Dentistry, Public Health, and more.

    Humanities:

    Arts, Languages, Literature, Social Sciences, and more.

    Community Colleges:

    Programs focused on vocational and technical skills.

Other:

Top 200Average ranking globally
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