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Marketing Program Study Plan
King Saud University`Irqah, Saudi Arabia
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Program Details
- Degree
- Bachelors
- Major
- Business Administration | Management | Marketing
- Area of study
- Business and Administration
- Course Language
- English
Program Overview
Marketing Program Study Plan
The Marketing Program Study Plan is a comprehensive curriculum designed to equip students with the knowledge and skills necessary to succeed in the field of marketing.
Level 1 (16 Credit Hours)
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | ENGL 1001 | English Language Skills (1) | 6 | 0 | 6 | 15 | 0 | 15 |
- 2 | NHG 1203 | Learning, Thinking, and Research Skills | 3 | 0 | 3 | 3 | 0 | 3 |
- 3 | STAT 1103 | Introduction to Statistics | 2 | 1 | 3 | 2 | 2 | 4 |
- 4 | CT 1202 | Computer Skills | 2 | 1 | 3 | 2 | 2 | 4 |
- 5 | EPH 1202 | Fitness and Health Education | 1 | 0 | 1 | 1 | 1 | 2 |
- TOTAL | 14 | 2 | 16 | 23 | 5 | 28 |
Level 2 (17 Credit Hours)
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | ADA 1210 | Principles of Business Administration | 3 | - | 3 | 3 | - | 3 | ENGL1001
- 2 | ECO 1216 | Principles of Economics | 3 | - | 3 | 3 | - | 3 | STAT 1103
- 3 | MARR 1212 | Principles of Marketing | 3 | - | 3 | 3 | - | 3 |
- 4 | COMP 1213 | Computer Skills (2) | 3 | - | 3 | 3 | - | 3 | CT 1202
- 5 | | College Elective Course | 2 | - | 2 | 2 | - | 2 | -
- 6 | | Department Elective Course | 3 | - | 3 | 3 | - | 3 | -
- TOTAL | 17 | - | 17 | 17 | - | 17 | -
Level 3 (15 Credit Hours)
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | MARR 2310 | Sales Management | 3 | - | 3 | 3 | - | 3 | -
- 2 | MARR 2311 | Public Relations Management | 3 | - | 3 | 3 | - | 3 | -
- 3 | MARR 2312 | Marketing Channels Management | 3 | - | 3 | 3 | - | 3 | MARR 1212
- 4 | MARR 2313 | Marketing Communications | 2 | 1 | 3 | 2 | 2 | 4 | MARR 1212
- 5 | MARR 2314 | Marketing Research | 2 | 1 | 3 | 2 | 2 | 4 | MARR 1212
- TOTAL | 13 | 2 | 15 | 13 | 4 | 17 | -
Level 4 (15 Credit Hours)
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | SLM 2410 | Professional Ethics | 2 | - | 2 | 2 | - | 2 | -
- 2 | MARR 2411 | Electronic Marketing | 1 | 1 | 2 | 1 | 2 | 3 | MARR 2313
- 3 | ADR 2414 | Entrepreneurship | 2 | - | 2 | 2 | - | 2 | -
- 4 | MARR 2413 | Consumer Behavior | 3 | - | 3 | 3 | - | 3 | MARR 1212
- 5 | ADA 2413 | English Language in Business Administration | 3 | - | 3 | 3 | - | 3 | ADA 1210
- 6 | AMAR 2413 | Organizational Behavior | 3 | - | 3 | 3 | - | 3 | -
- TOTAL | 14 | 1 | 15 | 14 | 2 | 16 | -
Level 5 (12 Credit Hours)
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | MARR 3511 | Field Training | - | 12 | 12 | - | 40 | 40 | PASS 60 CRT HRS
- TOTAL | - | 12 | 12 | - | 40 | 40 | -
Department Elective Courses
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | ACC 1216 | Principles of Accounting | 3 | - | 3 | 3 | - | 3 | -
- 2 | AMAR 2314 | Labor Law and Social Insurance | 3 | - | 3 | 3 | - | 3 | -
- 3 | AMAR 3611 | Civil Service System | 3 | - | 3 | 3 | - | 3 | -
College Elective Courses
- NO | CODE | COURSE NAME | NUMBER OF CREDIT UNITS | NUMBER OF CONTACT UNITS | PREREQUISITE
- 1 | SLM 4410 | Islamic Economic System | 2 | - | 2 | 2 | - | 2 | -
- 2 | SLM 4411 | Contemporary Issues | 2 | - | 2 | 2 | - | 2 | -
About University
King Saud University: A Comprehensive Overview
Overview:
King Saud University (KSU) is a prominent public research university located in Riyadh, Saudi Arabia. It is the largest university in the country and holds a prestigious position in the global academic landscape.
Services Offered:
KSU offers a wide range of services to its students, including:
Academic Programs:
A diverse selection of undergraduate and postgraduate programs across various disciplines.Scholarships:
Financial assistance for deserving students.Training:
Opportunities for professional development and skill enhancement.Student Services:
Support services such as counseling, career guidance, and health care.Housing:
On-campus accommodation options for students.Libraries:
Extensive library resources and facilities.Museums:
Cultural and historical museums for enriching experiences.Student Clubs:
Opportunities for extracurricular activities and social engagement.Sports Facilities:
Modern sports facilities for recreational and competitive activities.Recreation Centers:
Spaces for relaxation and entertainment.Electronic Services:
Online platforms for accessing academic resources, financial and administrative systems, and communication tools.Student Life and Campus Experience:
KSU provides a vibrant and enriching campus experience for its students. The university boasts:
Modern Campuses:
Well-equipped and spacious campuses with state-of-the-art facilities.Active Student Life:
A thriving student community with numerous clubs, organizations, and events.Cultural Diversity:
A diverse student body representing various nationalities and backgrounds.Community Engagement:
Opportunities for students to participate in community service initiatives.Key Reasons to Study There:
Academic Excellence:
KSU is renowned for its high-quality academic programs and distinguished faculty.Research Opportunities:
The university fosters a strong research culture with numerous research centers and initiatives.Global Recognition:
KSU holds a prominent position in international rankings, signifying its academic standing.Comprehensive Services:
The university provides a wide range of support services to ensure student success.Vibrant Campus Life:
KSU offers a dynamic and engaging campus environment with diverse opportunities for personal and professional growth.Academic Programs:
KSU offers a wide range of academic programs across various disciplines, including: