Program Overview

Microcredential University Program in Narrative Strategies for Scientific Communication in Digital Multidiffusion

Introduction

The Microcredential University Program in Narrative Strategies for Scientific Communication in Digital Multidiffusion is a continuous training program aimed at professionals in the media who work in the production of scientific communication programs in the context of digital multidiffusion. The program seeks to strengthen the different factors related to the elaboration of scientific communication in contemporary media.

Course Details

• Course Calendar: From 03/11/2025 to 25/11/2025
• Timetable:
  • 03/11/2025 from 16h to 19h
  • 10/11/2025 from 16h to 19h
  • 11/11/2025 from 16h to 19h
  • 17/11/2025 from 16h to 19h
  • 20/11/2025 from 16h to 19h
  • 21/11/2025 from 16h to 19h
  • 24/11/2025 from 16h to 19h
  • 25/11/2025 from 16h to 19h
• Price: 150
• Edition: First
• Credits: 3
• Places: 35
• Mode of Delivery: Non-attendance (online)
• Language: Spanish

Microcredential Management

• Responsible Teacher: Martí Domínguez Romero
• Director: Lucía Sapińa García and Martí Domínguez Romero

Admission

Admission Requirements

Students and professionals in the field of journalism and audiovisual communication. Professionals in the media between 25 and 64 years old, especially workers, collaborators, scholarship holders, and students in practice in media belonging to the Association of Educational and Cultural Television of Iberoamerica (ATEI); as well as other institutions that have agreed with ATEI to develop this course. A commitment of attendance from the professional and another of dispensation of working hours during the course's teaching hours is required.

Eligibility Criteria

Pre-registration and selection of students based on their studies and/or professional field.

Objectives

The program aims to strengthen the different factors related to the elaboration of scientific communication in contemporary media, which after the pandemic have been valued and need maximum rigor to achieve credibility before the citizenry. The objectives include:

• Updating the ways of narrating information
• Searching for intention in the creation of pieces
• Stimulating overcoming and critical analysis
• Elaborating criteria and priorities
• Making informative and attractive news
• Achieving greater personal-professional satisfaction
• Always starting from verification and informative rigor processes
• Developing the ability to write with arguments the scientific narratives

Learning Outcomes

• Acquiring skills in formative tasks through online tools
• Gaining skills for non-presential team work
• Having international-level knowledge of trends in scientific and cultural communication
• Knowing the main lines of research in scientific and cultural investigation
• Generating creative skills in narrative strategies for scientific and cultural communication
• Being able to develop new contents and formats for digital multidiffusion
• Incentivizing transmedia communication in public media
• Enhancing verification and informative rigor processes
• Developing the ability to write with arguments the scientific narratives

Subjects

• Microcredential University "Narrative Strategies for Scientific Communication in Digital Multidiffusion" (3.0 credits)

List of Topics

• Session 1 (03/11/2025): Systems of production and development of audiovisual formative projects in network
• Sessions 2 and 3 (10 and 11/11/2025): Current trends in science communication in digital multidiffusion
• Session 4 (17/11/2025): How to transform our news into small informative stories capable of seducing the citizenry?
• Sessions 5 and 6 (20 and 21/11/2025): Scientific communication in magazines and podcasts
• Sessions 7 and 8 (24 and 25/11/2025): Scientific dissemination in health communication

Evaluation System

Theoretical class with explanations of practical examples and current events.

Methodology

Theoretical class with explanations of practical examples and current events, and a final practical work. Requirements:

• Access to the internet
• Computer with webcam, with audio and video access
• Installation of Zoom
• Access keys to the Virtual Classroom of the University of Valencia

Opportunities

This is a practical online continuous training course (Microcredential University) from the University of Valencia for writers, conductors, advisors, and science disseminators in Ibero-American media between 25 and 64 years old. The purpose is to offer continuous training to media professionals working in the production of scientific communication programs in the context of digital multidiffusion, to deepen new narrative techniques for improving science dissemination in different transmedia formats.