Program Overview

Sports MBA Program

The Sports MBA program is a part-time, two-year course delivered in partnership with Barþa Innovation Hub. It is designed for professionals looking to make their mark in sports leadership.

Program Overview

The program is a game-changing opportunity for professionals to elevate their careers in the sports industry. It combines a world-class sports heritage with Hult's proven expertise in delivering industry-leading MBA programs.

Curriculum

The curriculum covers everything from business strategy and marketing to operations and the role of AI, all delivered by professionals turned professors with years of real-world experience.

• Core courses:
  • Leadership & Social Influence
  • Marketing Strategy & Execution
  • Accounting for Managers
  • Data-Driven Insights & AI
  • Financial Management & Decision-Making
• Sports Business Challenges:
  • Practical and relevant sports business challenges integrated into core courses
  • Working in teams of diverse, experienced professionals
• Electives:
  • Media Rights & Deal-Making
  • Sponsorship Strategy & Naming Rights
  • Ticketing, Yield Management & Hospitality
  • Branding Partnerships & Licensing
  • Sports Betting & New Revenue Streams
  • AI for Sports Entertainment
  • Sports Analytics
• Coursera courses:
  • Emerging Business Trends in ESG & Sustainability
  • AI Literacy
  • Project Management

Faculty & Speakers

The program features a range of industry experts and guest speakers, including:

• Sir Andrew Strauss OBE, Former England Cricket Captain and Co-founder and Director at Mindflick
• Lukas Th÷ni, Chief Financial Officer for On
• Albert Mundet, CEO Barþa Innovation Hub
• Larry Louie, Professor of Finance, Accounting & Entrepreneurship
• Amanda Nimon-Peters, Professor of Leadership
• Patrick Lynch, Entrepreneurship & AI
• Nick Baggott, Marketing & Sales

Successful Alumni

The program has a strong track record of producing successful alumni, with graduates going on to work in a range of roles across the sports industry.

Career Pathways

The program is designed to supercharge career progression, with a focus on providing students with the skills and knowledge needed to succeed in the sports industry.

• Top sports employers for Hult graduates
• Target roles for graduates:
  • Head of Corporate Partnerships
  • Business Development Executive (Sports)
  • Sports Marketing Manager
  • Licensing & Merchandising Manager
  • Sponsorship Manager

Admissions & Fees

The program fees are $44,900 USD, with an additional $2,500 USD for the Barþa Immersive Experience. The application fee is $95 USD.

Program Details

• Duration: 2 years, part-time
• Start date: March 2026
• Study mode: Online
• Self-paced, flexible study
• On-campus learning experience at Barþa Innovation Hub
• Access to Mindflick, a platform that delivers cutting-edge insight into high performance in the Sports MBA program
• Optional micro-credentials include:
  • Microsoft Public Relations & Communications
  • Salesforce Sales Operations
  • Google Digital Marketing & E-commerce
  • Meta Marketing Analytics
  • Unilever Digital Marketing Analyst
  • Meta Social Media Marketing