Program Overview

Master's in Marketing with Analytics

The Master's in Marketing with Analytics is a STEM-designated program that equips students with the skills to measure performance, optimize strategy, and make smarter marketing decisions through predictive analytics, AI, and data.

Program Overview

The program is designed for data-driven marketers and is offered in Boston. It starts in September 2026 and has a duration of 1 year.

Accreditation

The program is accredited by the Chartered Institute of Marketing.

Why This Program

The Master's in Marketing with Analytics puts the right tools at students' fingertips, allowing them to analyze performance, predict trends, and optimize campaigns with AI and real-time data. This enables students to lead confident, results-driven marketing strategies.

Curriculum

The curriculum combines marketing fundamentals with AI, consumer behavior, business intelligence, and leadership to build students' fluency in data and decision-making.

Core Courses

• Communicating With Impact & Influence
• Consumer Behavior
• Marketing Strategy & Execution
• Machine Learning & AI Applications in Marketing

Capstone

Students collaborate on campaigns with leading companies, connecting strategy and execution, and turning new skills into real-world impact.

Electives

Students can customize their degree with a wide range of elective courses offered across global campuses, sharpening skills to align with career ambitions.

Personalize Your Skills Development

Through a partnership with Coursera, students have access to thousands of micro-credentials and industry skills certificates to develop further skills linked to career goals.

Expand Your Skills with Coursera Certificates

As a postgraduate student at Hult, students get full access to Coursera, allowing them to explore new topics, gain career-relevant skills, and earn micro-credentials and industry-recognized certificates that complement their Hult master's degree.

Optional Micro-credentials

• Microsoft Public Relations and Communications
• Salesforce Sales Operations
• Google Digital Marketing & E-commerce
• Meta Marketing Analytics
• Unilever Digital Marketing Analyst
• Meta Social Media Marketing

Faculty & Speakers

The marketing faculty have built careers leading global brands and are now available to help students build theirs. Guest speakers have included representatives from Coca-Cola, YouTube, Ferrero, Dell Technologies, GSK, and Tiffany & Co.

Faculty Members

• Patrick Lynch: Analytics
• Matthew Fisher: General Management; Leadership; Marketing and Sales; Strategy
• Elmo Elsayad: Action Research; General Management; Project Management; Strategy
• Princewill Omorogiuwa: Marketing & Sales
• Ji Park: Marketing & Sales
• Caryn Pang: Marketing & Sales
• Matt Johnson: Boston: Marketing & Sales
• Alex Reeve: London: Marketing & Leadership

Successful Alumni

Graduates have gone on to found marketing agencies, work with high-end fashion and luxury brands, and expand their expertise into various industries.

Career Pathways

The program opens doors to diverse and in-demand roles across industries, with top employers including Target, Performance Marketing, Marketing Analyst, Marketing Data Scientist, Growth Marketing Manager, Marketing Automation Specialist, and Paid Search Specialist.

Admissions & Fees

The program fees for Boston are $60,500 USD, with other related student costs totaling $4,440 USD. The application fee is $95 USD.

STEM OPT Opportunities

The program increases eligibility to work in the US, with up to three years of post-graduation work authorization (OPT) in the US for students who study in the US for the full year of their STEM-designated master's and go on to work in a related STEM field.