Program Overview

University Programs

The American University in Dubai offers a wide range of undergraduate and graduate programs, all of which have been formally accredited by regional and global independent bodies.

Undergraduate Programs

• Architecture (B.Arch.)
• Biology (B.S.)
• Business Administration (B.B.A.)
• Civil Engineering (B.S.C.E.)
• Communication and Information Studies (B.C.I.S.)
• Computer Engineering (B.S.Comp.E.)
• Electrical Engineering (B.S.E.E.)
• Game Design and Development (B.S.)
• International Studies (B.A.I.S.)
• Interior Design (B.F.A.)
• Mechanical Engineering (B.S.M.E.)
• MMU International Progression Path
• Psychology (B.A.)
• Visual Communication (B.F.A.)

Pre-University Programs

• Summer Camp

Graduate Programs

• Artificial Intelligence (M.S.)
• Business Administration (M.B.A.)
• Construction Management (M.S.C.M.)
• Education (M.Ed.)
• Innovation Management (M.S.)
• International Affairs (M.A.)
• Leadership and Innovation in Contemporary Media (M.A.)
• Urban Design and Digital Environments (M.U.D.D.E.)

Professional and Certificate Programs

• Center for Executive Programs and Professional Services (CEPPS)
• The English Bridge Program (Center For English Proficiency)
• Certificate Programs

Admissions

Admission Requirements

Undergraduate

• Requirements & Program Leaflet
• Transfer Students
• Forms
• Undergraduate Catalog

Graduate

• Requirements & Program Leaflet
• Selection Criteria
• Transfer Students
• Forms
• Graduate Catalog

Certificate Program Requirements

• Visiting/Incoming Study Abroad Applications

Academics

Office of the Provost

• About the Office
• Academic Units
• Academic Advising
• Research at AUD

Schools and Departments

• School of Business
• School of Engineering
• Mohammed Bin Rashid School for Communication (MBRSC)
• School of Arts & Sciences
• School of Architecture, Art & Design
• Graduate School of Education

Bachelor of Fine Arts in Visual Communication (B.F.A.)

Program Overview

The Bachelor of Fine Arts in Visual Communication (B.F.A.) program at AUD equips students with the artistic skill sets needed for successful careers in the advertising, design, and creative industries. The program offers majors in Advertising, Digital Media, Graphic Design, and Studio Art.

Program Details

The Bachelor of Fine Arts in Visual Communication is a 120 credit-hour, four-year program. The curriculum focuses on a combination of aesthetics, technique, concept development, critical thinking, and digital technology.

Majors

• ADVERTISING: Involving sales promotion, public relations, direct marketing, event marketing, and new media.
• DIGITAL MEDIA: Designed to nurture creativity and equip students with practical and critical skills to adapt to constantly evolving technology.
• GRAPHIC DESIGN: The art of creating, choosing, and arranging images and text to create visual solutions that will inform, promote, amuse, or persuade.
• STUDIO ART: The study of painting, photography, sculpture, and printmaking, entailing a final-year self-directed studio project and written thesis.

Facilities

• Well-equipped and advanced studios and lecture rooms.
• Fully equipped 3-D studio
• Laptop classroom with multimedia presentation equipment.
• Fully equipped printmaking studio.
• VC Studio for painting and freehand drawing courses.
• Darkroom lab.
• Hybrid media studio.
• Computer lab with the latest design and animation software.

Admissions Entry

All applying students must have:

• A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body.
• International TOEFL or Academic IELTS or the equivalent score on another internationally-recognized English exam.

Faculty

• Chair of the Department of Visual Communication and Professor of Studio Art: Michael Rice
• Professor of Advertising (Creative): Dina Faour
• Outreach Coordinator - Visual Communication and Assistant Professor of Digital Media: Serena Abou Daher
• Assistant Professor of Digital Media: Huda Al-Aithan
• Associate Professor of Visual Communication: Darrel Lloyd Perkins
• Program Coordinator, Bachelor of Science in Game Design and Development, and Assistant Professor of Game Design: Iyad Alsabouni
• Assistant Professor of Graphic Design: Petra Merhy

Staff

• Administrative Assistant - Visual Communication department: Carolita Abella Parreńas
• Administrative Assistant, School of Architecture, Art and Design: Leila Darwiche

Related Programs

• Undergraduate: Bachelor of Architecture (B.Arch.), Bachelor of Fine Arts in Interior Design (B.F.A)
• Graduate: Master of Urban Design and Digital Environments (MUDDE)
• Certificate: Autodesk Certifications
• Minor: Minor in Visual Communication, Minor in Architecture, Minor in Interior Design