Students
Tuition Fee
Start Date
Medium of studying
Duration
39 credits
Details
Program Details
Degree
Courses
Major
Advertising | Digital Marketing | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview


University Programs

The American University in Dubai offers a wide range of undergraduate, graduate, and professional programs.


Undergraduate Programs

  • Architecture (B.Arch.)
  • Biology (B.S.)
  • Business Administration (B.B.A.)
  • Civil Engineering (B.S.C.E.)
  • Communication and Information Studies (B.C.I.S.)
  • Computer Engineering (B.S.Comp.E.)
  • Electrical Engineering (B.S.E.E.)
  • Game Design and Development (B.S.)
  • International Studies (B.A.I.S.)
  • Interior Design (B.F.A.)
  • Mechanical Engineering (B.S.M.E.)
  • MMU International Progression Path
  • Psychology (B.A.)
  • Visual Communication (B.F.A.)

Pre-University Programs

  • Summer Camp

Graduate Programs

  • Artificial Intelligence (M.S.)
  • Business Administration (M.B.A.)
  • Construction Management (M.S.C.M.)
  • Education (M.Ed.)
  • Innovation Management (M.S.)
  • International Affairs (M.A.)
  • Leadership and Innovation in Contemporary Media (M.A.)
  • Urban Design and Digital Environments (M.U.D.D.E.)

Professional and Certificate Programs

  • Center for Executive Programs and Professional Services (CEPPS)
  • The English Bridge Program (Center For English Proficiency)
  • Certificate Programs

IAA Certificate in Marketing Communications

Program Overview

The International Advertising Association (IAA) in New York is a unique strategic institution that champions the common interests of all marketing and advertising disciplines worldwide. Every student graduating in the Bachelor of Fine Arts in Visual Communication (B.F.A.) majoring in Advertising, and the Bachelor of Business Administration (B.B.A.) majoring in Advertising and Integrated Marketing Communications programs will receive an IAA Certificate in Marketing Communications in addition to their AUD degree.


Program Details

The IAA Certificate in Marketing Communications is a 39-credit hour program taught by several current and past practitioners in the marketing field. Students already completing the following degrees will automatically receive the Certificate upon graduation:


  • Bachelor of Fine Arts in Visual Communication (B.F.A.) - Advertising major
  • Bachelor of Business Administration (B.B.A.) - Advertising and Integrated Marketing Communications major

Facilities

AUD's School of Business provides its students with the following facilities:


  • 11 regular classrooms, three computer labs, four theater style classrooms, student lounge, conference room and stock trading room
  • Regular classrooms vary in size and can accommodate anything from 20 to 44 students
  • The AUD/IBM Center of Excellence for Smarter Logistics (CESL) can be set as a board room with 18 seats, a venue for concurrent break-out sessions in separate groups of three teams (six members in each), a class-room conducive for group discussions or formal lectures, and includes a 87-inch smart screen, connected to local and external cloud systems
  • Stock trading room has a seating capacity of 35 and large screens with trading terminals for students to simulate stock trading
  • All classrooms and computer labs are equipped with Instructor PC (HP EliteDesk 800 G1 SFF) connected to a ceiling-mounted projector and audio speakers

School of Business

Programs

  • Bachelor of Business Administration (B.B.A.)
  • Bachelor of Business Administration - Major in Artificial Intelligence in Business
  • MMU International Progression Path
  • Master of Business Administration (M.B.A.)
  • Master of Science in Innovation Management
  • AUD / CIMA Agreement
  • IAA Certificate in Marketing Communications

Facilities

  • AUD - IBM Center of Excellence for Smarter Logistics
  • EMBA Building

Admission Requirements

Undergraduate

  • Requirements & Program Leaflet
  • Transfer Students
  • Forms
  • Undergraduate Catalog

Graduate

  • Requirements & Program Leaflet
  • Selection Criteria
  • Transfer Students
  • Forms
  • Graduate Catalog

Certificate Program Requirements

  • Visiting/Incoming Study Abroad Applications

Academic Calendar and Application Deadlines

  • Course Schedule & Registration Deadlines
  • Placement Exams
  • Scholarships
  • Visa Information
  • Tuition & Fees
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