Program Overview

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Program Overview

The Creative & Entertainment Business program is designed for individuals interested in the music and entertainment business. This unique education package focuses on real-world business scenarios, a contemporary curriculum, and experienced instructors from the industry.

Program Details

The program prepares students to become future leaders in the creative and entertainment industries. Students will learn skills to manage an artist's career, market and promote creative works, distribute and publish content, plan studio sessions, live events, and every step towards success in the creative and entertainment industries.

Qualification

The qualification awarded is Sarjana Terapan Seni (S.Tr.Sn.), a Bachelor of Applied Arts degree.

Career Options

Possible career paths for graduates include:

• Production House Owner
• Producer
• Record Label Owner
• Record Executive
• Publisher
• Promoter
• Promotion and Marketing Manager
• Tour Manager
• Music Business Developer
• Music Sales Executive
• Studio Manager
• Digital Media Marketer
• Booking Agent

Curriculum

The program consists of eight semesters, with the following modules:

Semester 1

• Communication Skills (3 SCU)
• Market Analysis (6 SCU)
• Creativepreneurship (3 SCU)
• Creative Thinking (3 SCU)

Semester 2

• Finance for Creativepreneurship 1 (3 SCU)
• Copywriting (6 SCU)
• Talent Scouting (3 SCU)
• Ethics, Citizenship, Pancasila (6 SCU)

Semester 3

• Creative Entertainment Studies (3 SCU)
• Creative Content Writing (6 SCU)
• Production of Photography & Digital Video (3 SCU)
• Legal & Contract (3 SCU)

Semester 4

• Managing New Product & Developing Talent (6 SCU)
• Business Model (6 SCU)
• Event Management (6 SCU)
• Business for Creative & Entertainment Industries (6 SCU)

Semester 5

• Finance for Creativeprenuership 2 (6 SCU)
• Business Analysis (6 SCU)
• Business & Professional Ethics (6 SCU)
• Content Production (6 SCU)

Semester 6

• Internship (6 SCU)
• Marketing & Promotion (6 SCU)

Semester 7

• Creative Product Distribution (6 SCU)
• Research Analysis (6 SCU)
• Business Plan (6 SCU)
• Digital Marketing (6 SCU)

Semester 8

• Academic Writing (Bahasa Indonesia) (3 SCU)
• Major Project & Exhibition (9 SCU)

Important Facts

• Duration: 4 years
• Program Type: Sarjana Terapan (Applied Bachelor)
• Registration Deadline: August 31, 2024
• Start Date: September 2024
• Admission Requirements:
  • Minimum high school diploma or equivalent
  • Pass SAE English Proficiency Test
  • Pass evaluation interview

Program Study

The program study is Produksi Film & Televisi, with a concentration in Creative & Entertainment Business, leading to a Sarjana Seni Terapan (S.Tr.Sn.) degree.