Program Overview

Program Overview

The Creative & Entertainment Business (IDN) Program is designed for individuals interested in the entertainment and creative industries. This four-year program aims to equip students with the skills necessary to manage companies in the creative field, including career management for artists, marketing, promotion, distribution, publishing, studio session planning, live events, and other essential steps to achieve success in the industry.

Program Details

Program Structure

The program is structured to provide students with a comprehensive understanding of the creative and entertainment business, covering various aspects such as:

• Marketing and promotion strategies
• Distribution and publishing processes
• Career management for artists
• Studio session planning and execution
• Live events organization and management

Program Objectives

The primary objective of the Creative & Entertainment Business (IDN) Program is to produce graduates who are well-equipped to navigate the complexities of the entertainment and creative industries, with a strong focus on:

• Developing managerial skills for creative companies
• Understanding the intricacies of artist career management
• Acquiring knowledge of marketing, promotion, and distribution channels
• Learning about publishing, studio sessions, and live events management

Program Outcomes

Upon completion of the program, graduates can expect to have a deep understanding of the creative and entertainment business, enabling them to pursue careers in:

• Artist management
• Marketing and promotion
• Distribution and publishing
• Event management
• Studio management