Program Overview

Introduction to the Creative & Entertainment Business Program

The SAE Creative & Entertainment Business Programme is a unique educational package with a strong focus on real-life business scenarios, up-to-the-minute curricula, and industry-experienced lecturers. This course provides the entertainment industry with its future leaders, managers, and promoters.

Overview

Designed for those who are passionate about the creative & entertainment industry but not necessarily as a performer, the SAE Creative & Entertainment Business Programme broadens the learning experience beyond the purely vocational type training, by including a wider knowledge base and research-based educational experience. This degree is developed by SAE and delivered and assessed by SAE Indonesia.

Career Options

The program offers a wide range of career options, including:

• Digital Start-up Entrepreneur
• Artist Manager
• Creative House Owner
• Digital Agency Executive
• Content Manager
• Social Media Strategist
• Record Label Owner
• Recording Executive
• Publisher
• Promoter
• Music Promotions and Marketing Manager
• Tour Manager
• Music Business Development
• Music Sales Executive
• Studio Manager
• Digital Media Marketer
• Booking Agent
• and many others.

Modules

The program consists of eight semesters, with the following modules:

Semester 1

• Communication Skills (3 SCU)
• Market Analysis (6 SCU)
• Creativepreneurship (3 SCU)
• Creative Thinking (3 SCU)

Semester 2

• Finance for Creativepreneurship 1 (3 SCU)
• Copywriting (6 SCU)
• Talent Scouting (3 SCU)
• Ethics, Citizenship, Pancasila (6 SCU)

Semester 3

• Creative Entertainment Studies (3 SCU)
• Legal & Publishing (6 SCU)
• Production of Photography & Digital Video (3 SCU)
• Legal & Contract (3 SCU)

Semester 4

• Managing New Product & Developing Talent (6 SCU)
• Business Model (6 SCU)
• Event Management (6 SCU)
• Business for Creative & Entertainment Industries (6 SCU)

Semester 5

• Finance for Creativeprenuership 2 (6 SCU)
• Business Analysis (6 SCU)
• Business & Professional Ethics (6 SCU)
• Content Production (6 SCU)

Semester 6

• Internship (6 SCU)
• Marketing & Promotion (6 SCU)

Semester 7

• Creative Product Distribution (6 SCU)
• Research Analysis (6 SCU)
• Business Plan (6 SCU)
• Digital Marketing (6 SCU)

Semester 8

• Academic Writing (Bahasa Indonesia) (3 SCU)
• Major Project & Exhibition (9 SCU)

Key Information

• Duration: 4 Years
• Course Type: Applied Bachelor
• Registration: Open until August 2024, with an intake in September 2024
• Requirements:
  • Completed High School or Equivalent
  • Passing SAE English Proficiency Test
  • Completed Interview Evaluation
• Qualification: Sarjana Seni Terapan (S.Tr.Sn.)
• Study Program: Film & TV Production in concentration: Creative & Entertainment Business