Program Overview

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Music Promotion and Marketing Course

Overview

The Music Promotion and Marketing course is designed to help students develop the skills needed to succeed in the field of music marketing, particularly in the digital age. The course covers topics such as managing talent, developing talent, and introducing them to the market using promotional strategies.

Course Materials

The course materials include:

• Business and Music Principles
• Practices Behind Promoting, Managing, and Developing Musicians
• Marketing plan
• How to Reach Your Main Fans
• How to use media for your talents

Lecturer

The course is taught by Wawan AEC, who has over 20 years of experience in Indonesia's music industry. He co-founded Seven Music in 2009 and has worked with numerous musicians and international companies, including BMG Music Indonesia, Sony BMG, and Universal Music Indonesia.

Modules

The course consists of the following modules:

• Principle of Marketing & Promotion
• Marketing Strategy
• Basic Artist Management
• Image & Branding
• Planning Artist's Career
• Content Marketing & Distribution
• Digital Marketing
• Business Development Introduction
• Create Marketing Plan

Key Information

• Duration: 8 weeks
• Course type: Short course
• Start date: 29 May 2024
• Requirements:
  • Minimum age: 16 years old
  • Fluent in Bahasa Indonesia
• Fees and payments: Available upon request
• Course schedule: Wednesday and Thursday, 19:00-22:00
• Qualification: Certificate in Music Promotion & Marketing

Vocational Education

The institution offers vocational education in the following fields:

• Audio
• Film
• Design
• Business

Short Course

The institution offers short courses in the following fields:

• Audio
• Film
• Design
• Business

Gallery

The institution's gallery features:

• Facilities and equipment
• Student works
• Alumni stories
• Virtual tour

Admission

The admission process includes:

• Application process
• Scholarship
• Fees and payments
• Student loan
• Entry requirements

Student Service

The institution provides the following student services:

• Support for students' experiences
• Academic calendar
• Student handbook
• Digital library

Blog and Events

The institution's blog and events section features:

• Blog posts
• Events
• News

About Us

The institution's about us section includes:

• Strategic vision
• Why us
• Career opportunities
• Our campus
• Procedures and policies
• Accreditation and registration
• Key contacts