Program Overview

BA Honours Business Management (Marketing)

The BA Business Management (Marketing) programme aims to seamlessly integrate business and management theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable students to effectively integrate marketing knowledge and skills with comprehensive business management strategies to drive informed decision-making and sustainable growth.

Programme Overview

• The programme is structured to enable students to develop a range of theoretical and practical capabilities in key areas of business management including strategy, leadership and people management, finance, sustainability, data analytics, innovation, and operations, as well as specialist areas in marketing.
• It is designed to enhance students' global perspective, cultural and environmental awareness, and entrepreneurial abilities, while developing critical thinking, communication, and networking opportunities.
• Fostering analytical and creative skills, this degree prepares graduates for diverse career opportunities, advanced studies, and a significant role in driving business success.

Accreditations

• The Chartered Institute of Marketing (CIM): This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
• The Financial Modeling Institute: Middlesex University Dubai is an Academic Partner of The Financial Modeling Institute (FMI), offering students discounts and opportunities for scholarships and networking events.
• Chartered Institute of Management Accountants (CIMA): The BA Business Management and BA International Business programmes are recognised by CIMA, exempting students from sitting CIMA Exams at the Certificate Level.

Programme Modules

• Year 1:
  • Management in the Global Environment (30 Credits) – Compulsory
  • Marketing Theory and Practice (30 Credits) – Compulsory
  • Data and Digital Technologies (30 Credits) – Compulsory
  • Financial Performance Management (30 Credits) – Compulsory
• Year 2 and Year 3: Modules are subject to change and may include a variety of compulsory and optional modules to deepen understanding of business management and marketing.

Programme Content

• Establish capabilities in Business Management (Marketing)
• Develop a range of theoretical and practical capabilities in key areas of business management
• Enhance global perspective, cultural and environmental awareness, and entrepreneurial abilities

Course Overview

• Intake: January, September
• Duration: 3 years full-time
• Attendance: Full-time, with classes held Monday to Friday
• Course Leader: Rory McConnon MSc MBA FHEA PMP

Entry Requirements

• Indian Secondary School Certificates / CBSE: Minimum grade of 65% overall
• British A-Levels: Minimum Two or Three with grades AA / BBC
• GCSE: Eligible to join the International Foundation Programme
• International Baccalaureate: 24 – 28 Points
• American High School Diploma: Minimum GPA of 2.8, with SAT scores of 1100 or an ACT composite score of 23
• Tawjihiyya (Secondary School Certificate): Eligible to apply for the International Foundation Programme
• Pakistani National Curriculum: Completion of Year 1 at a recognised post-secondary institution or successful completion of FSC/HSC
• Iranian Pre-University Certificate: Minimum overall grade of 12
• Nigerian Senior School Leaving Certificate: Admitted to the International Foundation Programme
• National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Admitted to the International Foundation Programme
• West African GCE: Admitted to the International Foundation Programme
• BTEC Level 3: Qualifications may be considered for direct entry into an undergraduate programme
• Middlesex University International Foundation Programme (IFP): Successful completion of the IFP
• NCUK Foundation Qualification: Contact the admissions team for eligibility

English Language Requirements

• IELTS Academic: 6.0 (minimum 5.5 in each band)
• TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)
• Pearson PTE Academic: 51
• GCSE/IGCSE/O-Level English: Grade C or Higher
• CBSE/ISC boards/NIOS/All state boards: Minimum Grade of 65% in English
• International Baccalaureate: Minimum Grade 4 in English A1 (Standard or Higher Level) or a minimum of Grade 5 in English B (Higher Level)
• West African/Nigerian Curriculum WAEC/WASSCE/SSSCE: Minimum Grade of "C6"

Teaching

• Classes are held at Dubai Knowledge Park campus, Monday to Friday, between 8:30am and 5:30pm
• No classes are scheduled on Fridays between 12.00pm and 2.00pm
• Occasional sessions may be scheduled over weekends or holiday periods
• Students will be involved in a range of learning, teaching, and assessment approaches
• Use of existing and emerging technologies to support learning

Future Career and Employment

• Graduates with a degree in Business Management (Marketing) have a wide array of career and employability opportunities across various sectors
• Career opportunities include Marketing Manager, Brand Manager, and roles leveraging creative, strategic, and analytical capabilities to drive effective marketing strategies

Faculty

• Rory McConnon: Senior Lecturer in Management, Campus Programme Coordinator - Undergraduate Business Management and International Business
• Andrew Mackenzie: Senior Lecturer, Head of Institute of Sustainable Development
• Dr Athanasia Kalaitzi: Associate Professor, Founder & Head of Empirics Lab
• Claudia L. Maher: Senior Lecturer in HRM, Head - CIPD Study Centre
• Dr Jeongsoo Han: Associate Professor, Co-chair of MDX Innovation Hub, Member (Office of Research)
• Dr Matthew Brown: Senior Lecturer
• Muneeza Shoaib Sandeela: Senior Lecturer in Marketing, Head Co-curricular Programmes UG Business School, Campus Programme Coordinator - BA Marketing
• Neelofer Mashood: Senior Lecturer
• Rashita Puthiya: Senior Lecturer Accounting and Finance, Graduate Competencies Coordinator (Accounting and Finance)
• Rhoderick Romano: Senior Lecturer
• Ryan Stephenson: Lecturer in Business
• Sandra Stephenson: Lecturer
• Dr Shawn Mathew: Senior Lecturer in Marketing
• Dr Sheldon Carvalho: Senior Lecturer in HRM & Organizational Behavior
• Dr Sreejith Balasubramanian: Associate Professor, Chair, Office of Research, Head & Founder: Centre for Supply Chain Excellence & Digital Twin Futures Lab
• Sony Sreejith: Assoc. CIPD FHEA, Deputy Head of International Foundation Programme, Senior Lecturer in Business
• Dr Supriya Kunnath Kaitheri: Associate Professor, Campus Programme Leader - MSc Global Business Management
• Dr Vijay Pujari: Associate Professor, Head of Post Graduate Marketing Programmes (Postgraduate)
• Dr Vijaya Kumar: Senior Lecturer Accounting and Finance
• Mariam Aslam: Senior Lecturer in Finance, Campus Programme Leader - EMBA and MBA
• Professor Cody Morris Paris: Professor of Business, Sustainability and Society, Deputy Director of Research & Business

Related Courses

• BA Honours Business Management
• BA Honours Business Management (Finance)
• BA Honours Business Management (Human Resource Management)
• BA Honours Business Management (Innovation and Entrepreneurship)
• BA Honours Business Management (Project Management)
• BA Honours Business Management (Supply Chain and Logistics)
• BA Honours Business Management (Tourism and Events)
• BA Honours Business Management (Economics)
• BA Honours Business Management (Data Analytics)
• BA Honours International Business
• BA Honours Marketing
• BA Honours Business Management (Sustainability)