Program Overview

Introduction to the Bachelor of Communication and Media (Marketing Communication and Advertising)

The Bachelor of Communication and Media (Marketing Communication and Advertising) is a comprehensive undergraduate program designed to equip students with the knowledge, skills, and expertise necessary to succeed in the dynamic fields of marketing communication and advertising.

Program Overview

This program offers a unique blend of theoretical foundations and practical applications, providing students with a deep understanding of the principles and practices of communication and media. The curriculum is structured to foster critical thinking, creativity, and innovation, enabling graduates to make a meaningful impact in their chosen careers.

Program Structure

• The program consists of a combination of core and elective courses, allowing students to tailor their studies to their interests and career aspirations.
  • Core courses provide a foundation in communication and media theory, research methods, and professional practice.
  • Elective courses offer specializations in areas such as marketing communication, advertising, public relations, and digital media.

Admission Criteria

• Admission to the program is based on a range of criteria, including academic performance, portfolio submissions, and personal statements.
  • Applicants are required to have a strong academic record, with a minimum grade point average (GPA) of 3.0 or equivalent.
  • A portfolio of work demonstrating creative and technical skills is also required for admission to the program.

Tuition Fees

• The tuition fees for the program vary depending on the student's residency status and the course load.
  • Domestic students are eligible for government-funded tuition fees, while international students are required to pay full tuition fees.
  • Additional fees may apply for materials, equipment, and field trips.

Research Areas

• The program offers a range of research areas, including marketing communication, advertising, public relations, and digital media.
  • Students have the opportunity to engage in research projects, working closely with experienced academics and industry professionals.
  • Research areas are designed to be responsive to industry needs, ensuring that graduates are equipped with the knowledge and skills required to address real-world challenges.

Career Opportunities

• Graduates of the program are well-equipped to pursue a range of career opportunities in marketing communication, advertising, public relations, and digital media.
  • Career paths may include roles such as marketing manager, advertising executive, public relations specialist, and digital media producer.
  • The program's strong industry connections and emphasis on practical skills ensure that graduates are highly sought after by employers in the field.