Program Overview

Bachelor of Arts in Mass Communication (English)

Overview

The Bachelor of Arts in Mass Communication (English) program at Abu Dhabi University is designed to provide students with a comprehensive understanding of the concepts, theories, and practices of media and communication. The program allows students to tailor their interests in media and communication towards a particular career route, with specializations in Media Production, Broadcasting, or Strategic Communication.

Program Structure

The program consists of 120 credit hours, which can be completed in 4 years. The structure of the program includes:

• General Education: 36 credit hours
• College: 43 credit hours
• Majors: 21 credit hours
• Major Electives: 9 credit hours
• Open Electives: 12 credit hours

Career Opportunities

Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and communication organizations, including:

• TV Producer
• Film Director
• Content Writer
• Video Editor
• Strategic Communications Manager
• Advertising & Promotions Manager
• Creative Director
• Media Buyer
• News Editor
• Multimedia Producer
• Broadcast Journalist
• Public Relations Manager
• Event Manager
• Advertising Account Manager
• Media Planner
• Social Media Specialist

Entry Requirements

The entry requirements for the program include:

• High School Curriculum: MOE Advance, MOE ADEK, UAE Science Streams High School, UAE Literary Streams High School, American/Canadian, British Curriculum or IGCSE/GCE, Indian/Pakistani/Bangladesh, International Baccalaureate (IB)
• Minimum Grade: 70% for MOE Advance, MOE ADEK, UAE Science Streams High School, UAE Literary Streams High School, American/Canadian, British Curriculum or IGCSE/GCE, 50% for Indian/Pakistani/Bangladesh, 24 points for International Baccalaureate (IB)
• Language Proficiency: English EmSAT 1100, IELTS 5, TOEFL IBT 61, TOEFL CBT 173, ITP 500, Cambridge 154-161, IESOL/SESOL B1/B2, Pearson PTE 36-41

Tuition Fees

The tuition fees for the program are as follows:

• Abu Dhabi: AED 186,060 (General Education: AED 55,440, Majors: AED 130,620)
• Al Ain: AED 148,440 (General Education: AED 44,280, Majors: AED 104,160)

Scholarship and Financial Aids

Abu Dhabi University offers scholarships and financial aids to outstanding students. The university is committed to providing equal opportunities for students interested in pursuing higher education, regardless of their financial situation.