Program Overview

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MKTG3004 – PACE: Marketing Project

General Information

The unit convenor and teaching staff for MKTG3004 are led by Unit Convenor Leanne Carter. This unit is worth 10 credit points and has a prerequisite of 130cp at 1000 level or above, including MKTG2002.

Unit Description

Today, the competitive business world needs people who can bridge the gap between theory and practice. Businesses need marketers who can integrate their knowledge and consolidate their skills, essential in designing and implementing marketing research projects to understand market behaviour and develop useful marketing strategies. This unit develops students' ability to apply marketing theory to practice through solving a marketing problem for a Client Partner. This unit focuses on identifying factors which influence the competitive positioning of a firm within an industry and to achieve an ethical, socially responsible, and sustainable competitive advantage.

Learning Outcomes

On successful completion of this unit, you will be able to:

• Identify factors that influence the competitive position of a firm.
• Synthesise a range of perspectives on marketing strategies in practice to independently and collaboratively identify and effectively communicate potential solution/s.
• Reflect on team processes that enable industry analysis, assessment of marketing opportunities and the development of potential solution/s.
• Reflect on ethical considerations in marketing contexts.

General Assessment Information

A late assessment submission penalty of 5% of the total possible mark will be applied each day a written assessment is not submitted, up until the 7th day. After the 7th day, a grade of '0' will be awarded even if the assessment is submitted.

Assessment Tasks

• Multimedia Production (20%): A 3-5 minute multimedia production due in Week 3.
• Report (25%): A 2,000 word progress report due in Week 7.
• Project (40%): A group task consisting of a group report and individual presentation due in Week 11.
• Reflection (15%): A 1,000 word critical reflection on teamwork due in Week 13.

Delivery and Resources

Please refer to iLearn for details on delivery and resources for this unit.

Unit Schedule

The unit schedule outlines the topics and assessments for each week of the session, including lectures, tutorials, and significant assessment due dates.

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular:

• Academic Appeals Policy
• Academic Integrity Policy
• Academic Progression Policy
• Assessment Policy
• Fitness to Practice Procedure
• Assessment Procedure
• Complaints Resolution Procedure for Students and Members of the Public
• Special Consideration Policy

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct.

Academic Integrity

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Student Support

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