Program Overview

Jack J. Valenti School of Communication

The Jack J. Valenti School of Communication offers various undergraduate and graduate programs in the field of communication.

Undergraduate Program

The undergraduate program provides students with a comprehensive education in communication, offering several degree options:

• Communication Studies, B.A.
• Health Communication, B.A.
• Journalism, B.A.
• Media Production, B.A.
• Strategic Communication, B.A.

Graduate Program

The graduate program offers concentrations in:

• Health Communication
• Public Relations
• Journalism and Mass Communication
• Global and Intercultural Communication

Public Relations

The Public Relations major is designed to prepare students to practice public relations in the real world. The curriculum covers a range of topics, including:

• Segmenting publics
• Crafting campaigns for entrepreneurs/startups
• Communicating effectively with clients
• Writing for media and clients
• Applying creative ideas to organizational messages
• Developing evidence-based campaigns
• Incorporating social media strategically into campaigns
• Creating, maintaining, and using a brand to model public messages

Gaining Real-World Experience

Students in the Public Relations program have opportunities to gain real-world experience through immersive courses, working with clients, target audiences, and other stakeholders. They can also work with the student-run agency, Valenti Integrated, which provides services to real-world clients and offers credit hours to students.

Featured Courses

Some of the featured courses in the Public Relations program include:

• Issues Management
• Strategic Social Media
• Public Relations Campaigns
• Strategic Applications in Communication
• Understanding Publics

University of Houston

The University of Houston is located in Houston, Texas, and offers a range of academic programs, including those in the Jack J. Valenti School of Communication.