Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
2 years
Details
Program Details
Degree
Masters
Major
Business Management | Digital Marketing | Data Analytics
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview


Introduction to the Master's Degree Course in Digital Intelligence and Change Management

The Master's Degree Course in Digital Intelligence and Change Management is designed for individuals seeking an international career in business administration, management, and digital technologies. This course trains professionals to lead organizations through profound digital transformations, encompassing technological, organizational, cultural, sustainable, and inclusive aspects.


Course Description

The curriculum adopts a multidisciplinary approach, focusing on digital intelligence, organizational change, and the use of advanced digital tools for data collection, analysis, and management, with an emphasis on big data and analytics. Upon completion, graduates will be able to interpret national and international competitive contexts and will have developed skills for managing interpersonal relationships and effective communication. The course utilizes interactive teaching methods, including seminars and workshops with experts and managers from international companies.


Admission Requirements and Procedures

To be admitted to the Course of Study in Digital Intelligence and Change Management, applicants must fulfill specific prerequisites:


  • Hold a three-year degree in Class L-18 ("Economics and Business Management Sciences") or Class L-33 ("Economics") pursuant to Ministerial Decree No. 270/2004 or an equivalent qualification obtained abroad and recognized as suitable according to current regulations.
  • Possess proficient knowledge of English at least at level B2, according to the Common European Framework of Reference for Languages.

Students with degrees in other classes must have acquired specific curricular requirements in their previous career, including:


  • 30 CFUs in the business area
  • 15 CFUs in economics
  • 15 CFUs in the mathematical-statistical area
  • 15 CFUs in the legal field

Proficient knowledge of English at least at level B2 and computer skills of at least ECDL start level are required for admission. The academic regulations of the Degree Course will specify the methods of verification.


Verification of Personal Preparation

Verification of the adequacy of the student's personal preparation in meeting the curricular requirements and verification of the student's knowledge of English are compulsory. These checks are carried out by a special panel appointed by the Course Board after the student submits an application. The panel examines the CV and possibly conducts a written test to assess the student's preparation.


Study Plan

The study plan for the Master's Degree Course in Digital Intelligence and Change Management includes:


First Year

  • Required courses:
    • Legal principles of corporate governance
    • Strategic management and intelligence
    • Change management and digital transition
    • Supply chain and digital cost management
  • Elective courses in the business, mathematical-statistical, and economic areas.

Second Year

  • Required courses:
    • Data analytics for planning and control
    • Marketing communications
    • Final examination
    • Leadership and soft skills laboratory
    • Digitalization and AI laboratory
  • Elective courses in multidisciplinary areas.

Career Opportunities

Graduates of the Master's Degree Course in Digital Intelligence and Change Management can enter the job market as:


  • Digital Strategy and Innovation Manager
  • Change Manager
  • Digital Marketing Manager
  • ESG Manager
  • Controller and Financial Manager
  • Internal Auditor and Risk Manager

These roles can be covered in private industrial, service, and financial companies, in the operational sectors of public administrations, international organizations, non-profit entities, as well as in professional consulting firms, operating both at national and international levels.


Enrolment

To enroll, applicants must hold a university degree recognized as suitable under current legislation, meet the curricular requirements specified in the regulations of the degree courses, and have adequate personal preparation, assessed according to the procedures defined in the regulations of the degree course. Graduates from other universities must upload the syllabi of the exams they have taken in a single PDF file via the Admission portal.


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