Program Overview

University Programs

The university offers a wide range of programs for students, including undergraduate programs, graduate degree programs, graduate certificate programs, and executive education.

Undergraduate Programs

• Bachelor of Science in Business
  • Accounting Concentration
  • Business Analytics Concentration
  • Finance Concentration
  • Financial Planning and Wealth Management Concentration
  • Management Concentration
  • Management Information Systems Concentration
  • Marketing Concentration
  • Operations and Supply Chain Management Concentration
• Business Minors
  • Business Minor
  • Business Analytics Minor
  • Energy Transition Management Minor
  • Entrepreneurship Minor
  • Finance Minor
  • Government Contracting Minor
  • International Business Minor
  • Management Information Systems Minor
  • Marketing Minor
  • Operations and Supply Chain Management Minor
  • Organizational Conflict Resolution Minor
  • Real Estate Development Minor
  • Wine and Craft Beverage Management Minor
• Accounting Certificate

Graduate Degree Programs

• MBA Program
• Master's in Accounting
• Master's in Business Analytics
• Master's in Finance
• Master's in Management
• MS in Real Estate Development
• PhD in Business

Graduate Certificate Programs

• Accounting Analytics Certificate
• Accounting for Government Contracts
• Business Analytics
• Business Fundamentals
• Forensic Accounting
• Government Contract Management
• Government Accounting
• Graduate Certificate in Human Capital and HR Management
• Graduate Certificate in Information Security Management

Executive Education

• Custom Programs for Organizations
• Chief Data and Analytics Officer
• Chief Learning Officer
• Excellence in Citizen Services
• GSA Workforce Modernization and Upskilling
• Chief Marketing Officer
• Chief Risk Officer
• Chief Sustainability Officer

Chief Marketing Officer Program

The Chief Marketing Officer program is an executive education program designed to equip participants with the skills and knowledge necessary to effectively lead marketing efforts in their organizations.

Program Overview

The program is a two-month, non-degree executive certificate program that includes both in-person and online sessions. Participants will learn about marketing fundamentals, strategy, brand, digital, and data analytics, as well as topics such as stakeholder management, ESG, and change management.

Program Topics

• Business and Financial Acumen: 25%
• Strategic Mindset for the CMO: 25%
• Stakeholder Management: 25%
• Data and Metrics-informed Decision Making: 25%

Learning Outcomes

Graduates of the program will be able to:

• Develop a comprehensive strategic marketing plan
• Effectively execute the strategic marketing plan
• Build the necessary infrastructure to integrate marketing data and metrics into business
• Execute an effective CRM strategy
• Manage stakeholder aspirations regarding diversity, ethics, and inclusions
• Engage the organization's leadership team in support of marketing initiatives
• Lead the marketing function to succeed in the world of Marketing 5.0

Program Schedule

The program includes a combination of in-person and online sessions, with seven full days at the George Mason University Mason Square Campus and five two-week online topics.

Program Cost

The program cost is $8,500, which includes all materials, activities, catering, receptions, and a certificate of completion. Preferred pricing for government employees is $7,650.

Program Faculty

The program is taught by a combination of Mason faculty, adjuncts, and subject matter experts, including:

• Russell Abratt, Instructional Professor, Marketing
• Bev Burgess, Founder and Managing Principal, Inflexion Group
• Jim Gerace, Former Marketing Executive, IBM
• Emily Goodson, Founder and CEO, CultureSmart
• Laura Naramore, Executive Director, The MITRE Corporation
• Virginia Sharma, Marketing Head, Google Cloud India
• Katharyn M. White, Head of Marketing for Public Sector, Google

Frequently Asked Questions

• Are faculty from George Mason University? Yes, the program is taught by a combination of Mason faculty, adjuncts, and subject matter experts.
• How was the curriculum created and courses chosen? The program curricula were developed by Mason Business faculty with the support of an advisory council of c-suite professionals.
• Is this program eligible under the GI Bill? No, the program is not eligible under the GI Bill.
• Are there any discounts to attend the program? Yes, preferred pricing for government employees is $7,650.
• What does the cost of the program include? The program cost includes all materials, activities, catering, receptions, and a certificate of completion.
• How do I register and pay for the program? Registration and payment information is available upon request.
• How much time will participants need to devote to the program? Participants should expect to spend seven full days at the George Mason University Mason Square Campus and participate in 5-6 online topics delivered in two-week increments.
• How are the courses conducted? The program includes a combination of in-person and online sessions, with synchronous and asynchronous components.
• Do I get university credit for this program? Will I be graded? No, the program is a non-credit executive education program, and participants will not be graded. However, CEUs (continuing education units) are available upon request.
• How many participants are enrolled? The maximum number of participants for a single cohort is 20.
• What are some common student personas/backgrounds/job titles? Most participants have at least six years of management experience and are at the Director level or above.
• Is there an application deadline? No, participants are admitted on a rolling basis up to the start of the program or until the cohort is full.
• Is the program eligible for 1098-T reporting? No, the program is a non-credit course and is not eligible for 1098-T reporting.