Program Overview

Introduction to the Costello College of Business

The Costello College of Business at George Mason University offers a wide range of programs for students and professionals. These programs are designed to provide students with the knowledge and skills necessary to succeed in their chosen field.

Undergraduate Programs

The college offers several undergraduate programs, including:

• Bachelor of Science in Business
  • Accounting Concentration
  • Business Analytics Concentration
  • Finance Concentration
  • Financial Planning and Wealth Management Concentration
  • Management Concentration
  • Management Information Systems Concentration
  • Marketing Concentration
  • Operations and Supply Chain Management Concentration
• Business Minors
  • Business Minor
  • Business Analytics Minor
  • Energy Transition Management Minor
  • Entrepreneurship Minor
  • Finance Minor
  • Government Contracting Minor
  • International Business Minor
  • Management Information Systems Minor
  • Marketing Minor
  • Operations and Supply Chain Management Minor
  • Organizational Conflict Resolution Minor
  • Real Estate Development Minor
  • Wine and Craft Beverage Management Minor
• Accounting Certificate

Graduate Degree Programs

The college also offers several graduate degree programs, including:

• MBA Program
• Master's in Accounting
• Master's in Business Analytics
• Master's in Finance
• Master's in Management
• MS in Real Estate Development
• PhD in Business

Graduate Certificate Programs

In addition to the graduate degree programs, the college offers several graduate certificate programs, including:

• Accounting Analytics Certificate
• Accounting for Government Contracts
• Business Analytics
• Business Fundamentals
• Forensic Accounting
• Government Contract Management
• Government Accounting
• Graduate Certificate in Human Capital and HR Management
• Graduate Certificate in Information Security Management

Executive Education

The college's executive education program offers a range of courses and certificates, including:

• Custom Programs for Organizations
• Chief Data and Analytics Officer
• Chief Learning Officer
• Excellence in Citizen Services
• GSA Workforce Modernization and Upskilling
• Chief Marketing Officer
• Chief Risk Officer
• Chief Sustainability Officer

Chief Marketing Officer Program

The Chief Marketing Officer program is a two-month program that equips participants with the knowledge and skills necessary to effectively orchestrate their organization for impact. The program includes:

• CMO role definition with requisite skills, talent, and models
• Creating a systemic approach to deliver change and growth
• New approaches to value creation, OMNI channel, ethics, and intimacy
• Marketing fundamentals of strategy, brand, digital, and data analytics
• Stakeholder management, ESG, and change management

The ideal candidate for this program has:

• Four to six years of experience in middle to upper management with demonstrated organizational leadership experience
• Working knowledge of business and experience designing and implementing marketing strategies
• Solid communications skills
• An undergraduate degree or equivalent experience

The program includes a combination of in-person and online sessions, with a total of seven full days at the George Mason University Mason Square Campus and five two-week online topics. The program cost is $8,500, which includes all materials, activities, catering, receptions, and a certificate of completion.

Learning Outcomes

Graduates of the Chief Marketing Officer program will be able to:

• Develop a comprehensive strategic marketing plan with a mission, vision, and measurable goals
• Effectively and efficiently execute the strategic marketing plan for organizational growth
• Build the necessary infrastructure to integrate marketing data and metrics into business
• Execute an effective CRM strategy while balancing consumer needs for privacy
• Manage stakeholder aspirations regarding diversity, ethics, and inclusions from the organization
• Engage the organization's leadership team in support of marketing initiatives at the enterprise level
• Lead the marketing function to succeed in the world of Marketing 5.0

Faculty and Research

The college has a strong faculty with expertise in a range of areas, including:

• Accounting
• Business Foundations
• Finance
• Information Systems and Operations Management
• Management
• Marketing

The college is also home to several research centers, including:

• Greg and Camille Baroni Center for Government Contracting
• Center for Innovation and Entrepreneurship
• Center for Real Estate Entrepreneurship
• Center for Retail Transformation

Alumni and About

The college has a strong alumni network, with many graduates going on to successful careers in business and industry. The college is committed to excellence in all aspects of its operations, and is accredited by the Association to Advance Collegiate Schools of Business (AACSB).