Program Overview

Geomarketing Program

Overview

The Geomarketing program is offered by the Institute of Geography and Spatial Planning. The program aims to deepen theoretical knowledge of location models, understand the principles and foundations of planning and managing Geomarketing projects, explore Geographic Information Systems oriented towards Geomarketing, and develop methodologies for analyzing locations and territorial strategies of companies.

###Objectives

• Deepen theoretical knowledge about location models
• Understand the principles and foundations of planning and managing Geomarketing projects
• Explore Geographic Information Systems oriented towards Geomarketing
• Develop methodologies for analyzing locations and territorial strategies of companies

Programmatic Topics

1. Geographic Information Systems and Business (Geographic Information Systems and Business)
   • Definitions and concepts
   • Components and functionalities
2. Geographic Information for Business
   • Cartography
   • Demographic information
3. Economic activities
4. Geography and Location
   • Theoretical location models
   • Influence areas
5. Geomarketing Processes and Analyzes
   • Databases
   • Georeferencing and address matching (Georeferencing and address matching)
6. Market analysis (Market analysis)
   • Determining optimal locations
   • Spatial analysis in business

Special Conditions

• IGOT Alumni students holding a bachelor's, master's or doctoral degree from IGOT (IGOT Alumni - students holding a bachelor's, master's, or doctoral degree from IGOT)
  • 25% discount on tuition fees
• IGOT Partners entities that support the full tuition fees of their employees (IGOT Partners - entities that support the full tuition fees of their employees)
  • Up to 4 registrations: 10% discount on tuition fees and exemption from the application fee
  • 5 or more registrations: 20% discount on tuition fees and exemption from the application fee

Access

• Vacancies (Available spots): 40
• Cost (Cost): 150
• Access conditions:
  • a) Holders of a bachelor's degree or legal equivalent in the areas of territorial sciences, environmental sciences, social sciences, architecture, civil engineering, and other related areas)
  • b) Holders of a foreign higher education degree conferred following a 1st cycle of studies organized according to the principles of the Bologna Process by a State adhering to this Process in the above-mentioned areas)
  • c) Holders of a foreign higher education degree in the above-mentioned areas, recognized as meeting the objectives of the bachelor's degree by the IGOT Scientific Council)
  • d) Holders of a school, scientific, and/or professional curriculum that is recognized as attesting to the capacity to complete the course by the IGOT Scientific Council)

Program Details

• ECTS: 3
• Duration (Duration): Quarterly
• N.ş de Horas (Number of hours): 28
• Language of instruction (Language of instruction): PT (Portuguese)
• Responsible Teacher (Responsible teacher): Paulo Morgado
• Level (Level): Training/Specialized Complement
• Regime: Blended-learning (distance learning/presential teaching)
• State (State): 2nd Edition (2nd Edition)
• Category (Category): Territory, Urbanism, Architecture (Territory, Urbanism, Architecture)