Program Overview

Program Details

The program in question appears to be a professional development course focused on crisis communication, titled "Communication de crise : passer du risque à l'opportunité" (Crisis Communication: Turning Risk into Opportunity).

Objectives

• Analyze the different phases of a crisis to better anticipate, prepare for, and prevent crises.
• Be capable of facing sensitive situations in a digital context and turning risk into opportunity.

Target Audience and Prerequisites

Public

The course is designed for members of crisis cells, individuals in charge of communication, including:

• Directors of communication
• Communication managers (internal or external)
• Press attaches
• Community managers

Prerequisites

Participants should be familiar with the fundamentals of communication.

Program Structure

The program is structured into six main sections:

1. Understanding Crisis: Definitions and Concepts
   • Attributes of a crisis
   • Definitions: crisis communication, risk, sensitive communication, crisis management
   • Different phases of a crisis
   • Types of crises
   • Ten characteristic trends of the risk society
2. Preparing for a Crisis: Risk Analysis and Procedure Development
   • Importance of anticipation
   • Capitalizing on peaceful times to consolidate reputation
   • Knowing stakeholders
   • Mapping risks
   • Exercise: Establishing a risk map
   • Creating a crisis manual
   • Preparing a crisis cell
   • Setting up a monitoring and alert system
3. Preparing for a Crisis: Tool Preparation and Simulation
   • Preparing tools (crisis kit)
   • Spreading a culture of risk internally
   • Media training spokespersons (golden rules of interviews)
   • Organizing crisis exercises
   • Exercise: Preparing a crisis scenario and associated simulated media pressure
4. Managing a Crisis: Setting Up the Crisis Organization
   • Analyzing and understanding the start of a crisis
   • Formulating a waiting message
   • Exercise: Writing a waiting message
   • Activating the crisis cell and organizing its operation
   • Exercise: Analyzing the context and communication challenges of a crisis situation, then recommending the composition of a crisis cell to address it
5. Managing a Crisis: Response Strategies
   • Choosing a crisis communication posture
   • Adopting good practices
   • Avoiding pitfalls
   • Responding to investigative media solicitations
6. Exiting a Crisis: Lessons and Opportunities
   • Conducting a post-crisis review
   • Preserving the memory of the crisis
   • Seizing rebound opportunities
   • Anticipating the future
   • Exercise: Crisis simulation

Methods and Pedagogical Means

• Crisis situation exercises
• Analysis of practical cases and real situations

Duration and Schedule

• Duration: 14 hours
• Schedule: 2 days, with sessions planned for specific dates (e.g., March 23-24, 2026, and November 19-20, 2026)

Location

• Location: 77 Rue de Villiers, 92200 Neuilly-sur-Seine

Fees

• Fees: Vary by category (e.g., individuals, companies), with prices provided upon inquiry

Instructor

• Valentine Serres: Director of client relations at CLAI, a 360° corporate communication consulting agency. She accompanies French and international companies from various sectors in their communication strategies, media relations, and sensitive or crisis communication.

Accessibility and Additional Information

• The program emphasizes accessibility, with options for downloading information in PDF format and accessing additional resources.

Given the constraints and the requirement to maintain a formal tone while extracting relevant program details, the above information is presented in a structured markdown format, omitting calls-to-action, contact details, and external references as instructed.