Program Overview

Introduction to the Program

The Communication, Media, and Influence certificate program is designed for professionals seeking to deepen their knowledge and skills in communication, reputation, and influence. This program is part of the Master's in Communication at CELSA, Sorbonne Universitť.

Objectives and Competencies

The program aims to equip participants with the following competencies:

• Media and Influence: Theoretical Approaches
  • History of media and propaganda
  • Sociology of media and influence theories
• Communication, Reputation, and Influence
  • Public relations: issues and tools
  • Lobbying, advocacy, and public affairs
  • Media relations: press and social networks
  • Advertising communication and brand image
• Public Speaking in the Media
  • Media training

Target Audience and Prerequisites

The certificate is intended for executives or equivalent in the private or public sector, managers, and consultants who wish to deepen and develop their knowledge, skills, and expertise in communication. To be eligible, candidates must:

• Hold a bachelor's degree or equivalent
• Justify at least 3 years of experience related to the training
• Have an affinity for human and social sciences
• Possess a fine understanding of organizations
• Appreciate group work and experience sharing

Program Structure

The program consists of the following modules:

• Sociology of media and influence theories
• Communication, reputation, and influence
• Media strategies for press and social networks
• Media training, public speaking

Evaluation Methods

Each teaching module is evaluated through individual written work, case studies, or collective oral presentations.

Additional Information

• Duration: 67 hours
• Schedule: 2 to 3 days/month over 4 months
• Location: 77 Rue de Villiers, 92200 Neuilly-sur-Seine
• Fee: 2,800
• Modality: Face-to-face
• CPF Eligibility: Yes
• ECTS: 15
• Certification: Certifying

Admission Process

The admission process is based on a dossier review. Candidates must submit:

• A CV
• A letter of motivation
• A copy of their diploma or equivalent

Contact and Further Information

For more details about the program, please refer to the official CELSA, Sorbonne Universitť website or contact the program director, Guillaume Le Saulnier.