Program Overview

Introduction to the Generative Engine Optimization (GEO) Program

The Generative Engine Optimization (GEO) program is a 7-hour course designed to help participants understand the fundamentals of GEO and AI Search. The program aims to equip participants with the skills to produce, activate, and optimize high-performance content, enhancing the visibility, reputation, and relevance of organizations in the era of generative engines.

Program Objectives

• Comprehend the fundamentals of GEO and AI Search to master new visibility mechanisms, search intentions, and content generation in a rapidly transforming environment.
• Learn to produce, activate, and optimize high-performance content (authority, intentionality, actuality, unity, intelligibility) to reinforce the visibility, reputation, and pertinence of organizations.

Target Audience

The program is tailored for Communication Managers, Marketing Managers, Webmasters, Community Managers, and anyone responsible for managing an organization's online presence and reputation.

Program Outline

Introduction

• Presentation of participants and the program.

Fundamentals of AI Search and GEO

• Understanding SEO, IA, AI Search, intentions, sources, Google, and the difference between SEO and GEO.

Strategic Challenges of GEO

• Disruption of traffic, media viability, content radiation, audience transfiguration, and usage models.

GEO Optimization for AI Search

• Content production (content and containers) focusing on authority, intentionality, actuality, unity, and intelligibility.
• Content activation through 360ｰ media, owned media, earned media, and paid media.
• Performance management emphasizing visibility, reputation, authority, coherence, and relevance.

Conclusion

• Functional advice for optimizing GEO.

Teaching Methods

The program will feature an alternation of methodological contributions and practical workshops.

Program Details

• Duration: 7 hours
• Schedule: 1 day
• Location: Campus Jussieu - Salle Conseil - SCAI - 4, place Jussieu - 75005 Paris
• Fee: Refer to the tariff guide for the most current pricing information.
• Modalities: In-person attendance.

Instructor

Christophe Lachnitt, a seasoned professional with twenty years of experience in communication and marketing, will lead the program. He is a consultant, speaker, and author specializing in optimizing communication and marketing strategies.

Accessibility

The program venue is accessible, and arrangements can be made for participants with disabilities.

Additional Information

For more detailed information about the program, including the schedule, fees, and how to register, please refer to the official program brochure or contact the program organizers directly.