Program Overview

Master Management des médias et du numérique, ŕ temps plein

The Master's program in Media and Digital Management is a full-time course that aims to provide students with a comprehensive understanding of the media industry and the skills necessary to succeed in this field. The program is designed to be completed in 350 hours, with classes taking place over five days.

Objectives

The program's objectives are to:

• Provide students with a deep understanding of the media industry and its various sectors
• Equip students with the skills necessary to manage media projects and teams
• Foster critical thinking and problem-solving abilities in students
• Encourage students to develop innovative solutions to real-world media challenges

Competencies

The program aims to develop the following competencies in students:

• Ability to analyze and understand the media industry and its various sectors
• Ability to manage media projects and teams effectively
• Ability to think critically and develop innovative solutions to media challenges
• Ability to communicate effectively and work collaboratively with others

Public and Prerequisites

The program is open to professionals and individuals who wish to pursue a career in media management. Prerequisites for the program include:

• A minimum of 26 years of age
• At least three years of professional experience
• A bachelor's degree or equivalent (240 ECTS)

Program

The program is divided into two semesters, with the following courses:

Semestre 3:

• Enseignements disciplinaires en SIC et SHS
• Médias, numérique, pouvoir
• Circulations transmédiatiques
• Enquętes sur les pratiques médiatiques
• Enseignements de spécialité
• Les formats audiovisuels: l'argumentaire et ses enjeux
• Les formats audiovisuels: enjeux juridiques & financiers
• Les formats audiovisuels: veille stratégique et commerciale
• Enseignements complémentaires
• Enjeux créatifs et innovation numérique
• Enjeux de production
• Gestion de projet médiatique
• Management et organisation médiatique
• Cours de méthodologie générale
• Cours de méthodologie du mémoire
• Enseignements d'ouverture
• Communication Studies
• Univers et enjeux du no-code
• Enseignement au choix (LV2, Sport, projet civique ou associatif)

Semestre 4:

• Enseignements disciplinaires en SIC et SHS
• Enjeux contemporains des médias: sciences et société
• Enjeux contemporains des médias: imaginaires des technologies
• Enseignements de spécialité
• Instances de régulation des médias
• Gestion de projet médiatique
• Enseignements méthodologiques
• Mémoire Atelier de suivi personnalisé
• Mémoire Méthodologie générale
• Mémoire Dossier écrit et soutenance
• Stage
• Enseignement d'ouverture
• Communication Studies
• Gestion de projet médiatique: médiatraining
• Enseignement au choix (LV2, Sport, projet civique ou associatif)
• Enseignements facultatifs
• Insertion professionnelle: dispositif CELSA
• Formation ŕ la recherche documentaire
• Conférences du Magistčre

Methods

The program uses a variety of teaching methods, including:

• Cours magistraux
• Travaux dirigés
• Études de cas
• Cas pratiques
• Audit de communication The program also includes a research component, where students will work on a individual project under the supervision of a faculty member.

Responsible

The program is directed by:

• Thierry Devars
• Virginie Julliard
• Camille Rondot

Additional Information

The program is a national diploma, registered in the RNCP (Répertoire National des Certifications Professionnelles) under the number 38208. The program is also eligible for CPF (Compte Personnel de Formation) financing.