Program Overview

Master Communication Publique et Politique

The Master's program in Communication Publique et Politique is designed to provide students with a comprehensive understanding of the communication strategies and techniques used in the public and political spheres. The program aims to equip students with the knowledge and skills necessary to navigate the complex and ever-changing landscape of public communication.

Objectives

The program's objectives are to:

• Provide students with a deep understanding of the theoretical foundations of public communication
• Equip students with the practical skills necessary to design and implement effective communication strategies
• Foster critical thinking and analytical skills in the context of public communication
• Prepare students for careers in public communication, including roles in government, non-profit organizations, and private sector companies

Competencies

The program aims to develop the following competencies in students:

• Mastery of the theoretical foundations of public communication
• Ability to design and implement effective communication strategies
• Understanding of the role of media and technology in public communication
• Ability to analyze and evaluate the impact of public communication campaigns
• Development of critical thinking and problem-solving skills

Public and Prerequisites

The program is open to students who have completed a bachelor's degree in a relevant field and have a minimum of 3 years of professional experience. Students must also meet the language proficiency requirements of the program.

Program Structure

The program is divided into two semesters, with a total of 350 hours of instruction. The first semester focuses on the theoretical foundations of public communication, while the second semester is dedicated to the practical application of these principles.

Courses

The program includes the following courses:

• Médiatisation des enjeux diplomatiques et de défense
• Opinion, études politiques et sondages
• Transformations médiatiques du politique
• Communication publique et politique appliquée
• Affaires publiques européennes
• Projets commandités, mise en situation professionnelle
• Dynamiques institutionnelles françaises
• Relations institutionnelles des entreprises et influence
• Cours de méthodologie générale

Teaching Methods

The program uses a variety of teaching methods, including:

• Cours magistraux
• Travaux dirigés
• Études de cas
• Cas pratiques
• Audit de communication

Assessment

Student assessment is based on a combination of written exams, case studies, and a final research paper.

Faculty

The program is taught by a team of experienced faculty members who are experts in the field of public communication. The faculty includes:

• Sébastien Appiotti
• Isabelle Lebreton-Falezan
• Juliette Charbonneaux
• Emmanuelle Fantin

Research Areas

The program's research areas include:

• Cultures, savoirs et communication
• Médiations marchandes
• Formes et écritures médiatiques
• Dynamiques de communication dans l'espace public

Career Opportunities

Graduates of the program can pursue careers in a variety of fields, including:

• Government
• Non-profit organizations
• Private sector companies
• Public relations
• Communications consulting

Tuition Fees

The tuition fees for the program are 8600 €.

Location

The program is located at 77 Rue de Villiers, 92200 Neuilly-sur-Seine.

Duration

The program lasts for 350 hours, spread over two semesters.

Language

The program is taught in French.

Accreditation

The program is accredited by the French Ministry of Higher Education and Research.